AMY MCGRATH FOR SENATE, INC.
We need leaders who inspire.
Kentucky needs leaders focused on helping people who work hard and play by the rules—not the well-connected who can buy whatever kind of senator they want. I’m ready to be a senator who fights for regular Kentuckians.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 57.8/100 |
| Spend / Reach / Long. / Eff. | 55.2 · 100.0 · 7.2 · 68.9 |
| Spend range | USD 8,000–8,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 8.5 |
| Est. audience size | — |
| Days live | 27 (2020-02-13 → 2020-03-11) |
| Created | 2020-02-13 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
| Issue | other |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | neutral |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content-removed notice showing the ad was pulled for disclaimer non-compliance |
| Tactic | The ad copy uses a populist 'regular people vs. the well-connected' frame to contrast McGrath as a fighter for everyday Kentuckians, but its persuasive impact is undermined by the platform's removal notice due to a missing political disclaimer. |
| Kentucky | 100.0% |
| West Virginia | 0.0% |
| 13-17 · unknown | 0.0% |
| 55-64 · male | 1.8% |
| 45-54 · unknown | 0.0% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.0% |
| 35-44 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 65+ · male | 0.9% |
| 65+ · female | 2.0% |
| 55-64 · female | 3.7% |
| 18-24 · male | 8.7% |
| 45-54 · female | 6.5% |
| 25-34 · female | 22.4% |
| 35-44 · male | 6.9% |
| 45-54 · male | 3.8% |
| 25-34 · male | 14.3% |
| 35-44 · female | 11.6% |
| 18-24 · female | 17.1% |
| 55-64 · unknown | 0.0% |