Chris Coons US Inactive
Chris Coons for Delaware
Democrats have united around a plan to dramatically cut child poverty
The American Family Act, one of Democrats’ biggest policy initiatives of 2019, explained.
Ad copy
While the Republican’s tax bill was tilted in favor of wealthy individuals, the American Family Act will dramatically expand the child tax credit and help put an end to child poverty in our nation.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 40.3/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 65.4 · 6.3 · 63.7 |
| Spend range | USD 500–599 |
| Impressions | 30,000 – 34,999 |
| CPM (≈ $/1k impr) | USD 16.91 |
| Est. audience size | — |
| Days live | 24 (2019-06-14 → 2019-07-08) |
| Created | 2019-06-14 |
| Creative variants | 1 body · 1 headline |
| Platforms | — |
| Languages | en |
| Candidate | DE — Chris Coons |
| Surfaced by | “senate:Chris Coons” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | family, money cash |
| Call to action | none |
| Standout element | black-and-white photo of bipartisan Democratic legislators against a light blue dotted background lending a legislative gravitas feel |
| Tactic | The ad borrows credibility from a Vox news article to frame Democrats as united problem-solvers on child poverty while casting Republicans as favoring the wealthy, using contrast persuasion to elevate the American Family Act. |
Where it ran (delivery by region)
| California | 9.3% |
| Delaware | 8.6% |
| Florida | 6.7% |
| New York | 5.2% |
| Pennsylvania | 4.6% |
| Texas | 4.3% |
| Michigan | 3.9% |
Who saw it (delivery)
| 25-34 · unknown | 0.0% |
| 25-34 · male | 0.6% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.2% |
| 35-44 · unknown | 0.0% |
| 18-24 · male | 0.2% |
| 18-24 · female | 0.3% |
| 35-44 · female | 1.1% |
| 45-54 · male | 2.7% |
| 18-24 · unknown | 0.0% |
| 55-64 · female | 14.0% |
| 25-34 · female | 0.5% |
| 55-64 · male | 9.0% |
| 45-54 · female | 3.6% |
| 35-44 · male | 1.0% |
| 65+ · female | 47.1% |
| 65+ · male | 19.0% |
| 65+ · unknown | 0.5% |
