Civil Miller-Watkins US Inactive
FRIENDS OF CIVIL
Ad copy
Tennessee is possibly the guinea pig for Project 2025! Using our kids' education as the test subject! Read it for yourself! ***Link In Bio*** TCA 49-6-1019 Vote Civil Miller-Watkins for U.S. Senate The Best Choice www.civilforsenate.com #Together #WeWin #OneKitchenTableAtATime #PublicSchools #TheBestFirstChoice #Teachers #Education #Economy #OurChildren
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 25.6/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 39.6 · 0.3 · 62.6 |
| Spend range | <USD 99 |
| Impressions | 2,000 – 2,999 |
| CPM (≈ $/1k impr) | USD 19.8 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 2 (2024-07-31 → 2024-08-02) |
| Created | 2024-07-31 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TN — Civil Miller-Watkins |
| Surfaced by | “senate:Civil Miller-Watkins” |
🧠 AI analysis
| Issue | education |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Candidate filming herself in a car in an unpolished selfie-style video, conveying grassroots authenticity |
| Tactic | The ad uses fear-based urgency around Project 2025 and children's education to motivate parents, leveraging a raw DIY delivery style to signal authenticity and relatability over polished production. |
Where it ran (delivery by region)
| Tennessee | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.0% |
| 25-34 · male | 0.8% |
| 55-64 · unknown | 0.2% |
| 45-54 · female | 6.4% |
| 55-64 · female | 17.1% |
| 65+ · female | 26.1% |
| 55-64 · male | 17.9% |
| 65+ · male | 19.2% |
| 45-54 · male | 8.0% |
| 25-34 · female | 0.5% |
| 35-44 · female | 1.6% |
| 35-44 · male | 1.6% |
| 65+ · unknown | 0.2% |
| 45-54 · unknown | 0.1% |
