Louisiana Department of Treasury
LA Department Of Treasury
Visit Treasurer John M. Schroder at Lakeside Mall on Saturday, 5/14/22 to claim your lost money!
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 47.7/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 85.0 · 1.7 · 78.2 |
| Spend range | USD 500–599 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 2.44 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 7 (2022-05-07 → 2022-05-14) |
| Created | 2022-05-06 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | LA — John Fleming |
| Surfaced by | “senate:John Fleming” |
| Issue | other |
| Framing | informational |
| Message type | awareness |
| Emotional appeal | neutral |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | money cash |
| Call to action | none |
| Standout element | Facebook content-removal notice blocking the original ad |
| Tactic | The ad is rendered moot by a platform policy violation takedown, making the only visible persuasion element the removal notice itself rather than the intended unclaimed-money awareness message. |
| Louisiana | 93.4% |
| Mississippi | 6.6% |
| 18-24 · unknown | 0.0% |
| 18-24 · female | 2.6% |
| 65+ · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 13-17 · female | 0.0% |
| 18-24 · male | 2.4% |
| 25-34 · unknown | 0.2% |
| 55-64 · female | 7.3% |
| 65+ · male | 3.2% |
| 65+ · female | 4.6% |
| 35-44 · female | 12.4% |
| 45-54 · unknown | 0.1% |
| 55-64 · male | 6.2% |
| 35-44 · male | 14.4% |
| 25-34 · male | 15.9% |
| 25-34 · female | 14.1% |
| 45-54 · female | 7.1% |
| 45-54 · male | 9.2% |
| 13-17 · male | 0.0% |
| 35-44 · unknown | 0.2% |
| 13-17 · unknown | 0.0% |