📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Juliana Stratton US Inactive

JULIANA FOR ILLINOIS

ad creative

Juliana for Illinois

Ad copy

We're launching our first TV ad and the point is clear: Juliana is not backing down from Donald Trump. Juliana is a South Side Chicagoan who won’t bow to Trump's authoritarian politics. She’s running for Senate to fight back against Trump, abolish ICE, and demand accountability. Chip in $10 today and help us keep this message in front of voters.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score34.5/100
Spend / Reach / Long. / Eff.23.7 · 55.8 · 0.6 · 58.1
Spend rangeUSD 400–499
Impressions10,000 – 14,999
CPM (≈ $/1k impr)USD 35.96
Est. audience size
Days live3 (2026-02-19 → 2026-02-22)
Created2026-02-19
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIL — Juliana Stratton
Surfaced by“senate:Juliana Stratton”

🧠 AI analysis

Issueimmigration
Framingcontrast comparison
Message typefundraising
Emotional appealanger
Production tiersemi pro
Who pictureddiverse crowd
Symbolsnone
Call to actiondonate
Standout elementCensored expletive overlay reading '%#$^ TRUMP.' in bold street-style typography over a Black man in an urban Chicago setting
TacticThe ad uses a provocative censored expletive directed at Trump to signal fearlessness and grassroots authenticity, pairing a community voice with a fundraising ask to monetize anti-Trump outrage.

Where it ran (delivery by region)

Illinois46.2%
California7.3%
New York4.1%
Florida2.9%
Texas2.8%
Michigan2.5%
Washington2.2%

Who saw it (delivery)

18-24 · female 1.1%
45-54 · male 5.7%
65+ · male 9.2%
65+ · female 17.9%
55-64 · unknown 0.2%
55-64 · male 6.6%
55-64 · female 12.6%
45-54 · unknown 0.3%
45-54 · female 11.6%
18-24 · male 1.4%
35-44 · unknown 0.3%
35-44 · male 7.2%
35-44 · female 12.1%
25-34 · unknown 0.5%
25-34 · male 5.8%
25-34 · female 6.9%
18-24 · unknown 0.1%
65+ · unknown 0.4%

Similar ads (same issue, matching framing or emotional appeal)

Colin Allred
TX — Colin Allred 35d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 28d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 28d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 58d live
Sherrod Brown
OH — Sherrod Brown 15d live
Abdul El-Sayed
MI — Abdul El-Sayed 27d live
Tom Cotton
AR — Tom Cotton 24d live
Janet Mills
ME — Janet Mills 47d live