HICKENLOOPER FOR COLORADO
When I ran a brewpub, if something broke, we fixed it. When I ran the state and something was broken, we worked hard to make it right. Donald Trump broke our economy and completely failed to respond to this pandemic. But I know that together, with new leadership, we can build back stronger than before.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 53.5/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 91.4 · 3.6 · 59.6 |
| Spend range | USD 10,000–14,999 |
| Impressions | 400,000 – 449,999 |
| CPM (≈ $/1k impr) | USD 29.41 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 14 (2020-09-03 → 2020-09-17) |
| Created | 2020-09-03 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | CO — John Hickenlooper |
| Surfaced by | “senate:John Hickenlooper” |
| Issue | economy taxes |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Candidate in casual blue polo standing in a rustic brewpub setting, reinforcing his everyman problem-solver identity |
| Tactic | The ad leverages Hickenlooper's brewpub backstory as a relatable credibility bridge, pivoting to contrast his hands-on problem-solving ethos against Trump's pandemic failures to position him as a pragmatic fixer. |
| Colorado | 100.0% |
| 55-64 · unknown | 0.0% |
| 35-44 · male | 14.8% |
| 45-54 · female | 10.5% |
| 18-24 · female | 5.4% |
| 55-64 · female | 2.1% |
| 35-44 · unknown | 0.2% |
| 25-34 · male | 15.2% |
| 55-64 · male | 2.1% |
| 18-24 · male | 5.6% |
| 65+ · female | 1.1% |
| 45-54 · male | 9.1% |
| 25-34 · female | 14.9% |
| 25-34 · unknown | 0.2% |
| 65+ · male | 1.2% |
| 45-54 · unknown | 0.1% |
| 35-44 · female | 17.5% |
| 65+ · unknown | 0.0% |
| 18-24 · unknown | 0.1% |