📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Raja for Congress US Inactive

FRIENDS OF RAJA FOR CONGRESS

ad creative

10,000 SIGNATURES NEEDED BEFORE MIDNIGHT >>

Sign Dr. Fauci's Thank You Card! >>

Ad copy

After facing disgusting attacks from Trump and his supporters, Dr. Fauci is still continuing to fight for the American people. He’s working with President Biden to ensure we tap the resources and technology our country needs to vaccinate everyone. For all his hard work, we have to thank Dr. Fauci. I need 10,000 supporters to sign my thank you card before midnight. Can I count on your signature? >>

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score65.7/100
Spend / Reach / Long. / Eff.50.6 · 85.0 · 66.1 · 61.0
Spend rangeUSD 5,000–5,999
Impressions200,000 – 249,999
CPM (≈ $/1k impr)USD 24.44
Est. audience size
Days live241 (2021-03-13 → 2021-11-09)
Created2021-03-06
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIL — S Krishnamoorthi
Surfaced by“senate:S Krishnamoorthi”

🧠 AI analysis

Issuehealthcare
Framingissue advocacy
Message typelist building survey
Emotional appealurgency
Production tiersemi pro
Who picturedmedical
Symbolshealthcare
Call to actionsign petition
Standout elementBold orange-and-blue graphic treatment of Dr. Fauci with high-contrast 'THANK YOU DR. FAUCI' text creating a poster-like hero image
TacticUrgency-driven list-building tactic using a midnight deadline and a sympathetic third-party figure (Fauci) to collect signatures and expand the donor/supporter email list while implicitly attacking Trump.

Where it ran (delivery by region)

California17.8%
Florida7.2%
New York6.6%
Texas5.8%
Pennsylvania4.2%
Washington3.5%
Ohio2.9%

Who saw it (delivery)

45-54 · unknown 0.2%
65+ · unknown 0.5%
45-54 · male 6.4%
45-54 · female 7.4%
55-64 · female 16.0%
65+ · male 15.9%
55-64 · male 10.3%
35-44 · male 5.2%
65+ · female 32.4%
35-44 · female 5.2%
55-64 · unknown 0.3%
35-44 · unknown 0.2%

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