Tom Willis WV US Inactive
Tom Willis Victory
Ad copy
The D.C. tragedy should be a wake-up call. Refugee programs for ideologically radical countries have to be reconsidered. Lax immigration policy is dangerous. The Biden–Capito program failed that test, and West Virginia suffered the avoidable consequences.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 23.7/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 34.4 · 1.7 · 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 – 1,999 |
| CPM (≈ $/1k impr) | USD 33.01 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 7 (2026-02-03 → 2026-02-10) |
| Created | 2026-02-03 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | immigration |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Screenshot of candidate's own tweet used as the ad image, lending organic authenticity to an attack message |
| Tactic | The ad exploits a tragic news event to attack both a Democratic president and a Republican incumbent (Capito) simultaneously, using fear and blame to position Willis as the tough-on-immigration alternative. |
Where it ran (delivery by region)
| West Virginia | 92.7% |
| Pennsylvania | 0.9% |
| Ohio | 0.9% |
| Florida | 0.9% |
| Virginia | 0.7% |
| Kentucky | 0.7% |
| Michigan | 0.5% |
Who saw it (delivery)
| 18-24 · female | 2.9% |
| 18-24 · male | 4.1% |
| 25-34 · male | 3.0% |
| 35-44 · female | 2.3% |
| 35-44 · male | 3.4% |
| 45-54 · female | 4.1% |
| 45-54 · male | 8.4% |
| 55-64 · female | 11.3% |
| 55-64 · male | 15.7% |
| 65+ · female | 21.8% |
| 65+ · male | 22.9% |
