HICKENLOOPER FOR COLORADO
John Hickenlooper discusses COVID-19, outdoor recreation, climate change, and other critical issues facing Steamboat Springs with local businesses: Northwest Colorado “has always been a place that is a symbol for the rest of the state of how outdoor recreation really enhances a rural economy.” ” --John Hickenlooper in Steamboat Springs
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 49.6/100 |
| Spend / Reach / Long. / Eff. | 44.9 · 85.0 · 3.6 · 64.9 |
| Spend range | USD 3,000–3,499 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 14.44 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 14 (2020-10-05 → 2020-10-19) |
| Created | 2020-10-05 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | CO — John Hickenlooper |
| Surfaced by | “senate:John Hickenlooper” |
| Issue | energy environment |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, workers labor |
| Symbols | farm rural |
| Call to action | learn more |
| Standout element | Hickenlooper wearing a mask while engaging directly with local workers in a casual outdoor setting, signaling COVID-awareness and community engagement simultaneously |
| Tactic | The ad uses a grassroots community-conversation visual to build trust with rural Colorado voters by positioning Hickenlooper as an accessible listener who champions local economic identity through outdoor recreation. |
| Colorado | 100.0% |
| 55-64 · unknown | 0.0% |
| 18-24 · female | 10.1% |
| 65+ · female | 0.2% |
| 25-34 · unknown | 0.2% |
| 55-64 · male | 0.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · male | 6.4% |
| 25-34 · male | 16.2% |
| 18-24 · male | 7.4% |
| 55-64 · female | 0.3% |
| 25-34 · female | 18.7% |
| 35-44 · male | 12.1% |
| 35-44 · female | 17.4% |
| 45-54 · female | 10.5% |
| 18-24 · unknown | 0.1% |
| 35-44 · unknown | 0.2% |
| 65+ · male | 0.1% |
| 65+ · unknown | 0.0% |