Tom Willis WV US Inactive
Tom Willis Victory
Ad copy
Senator Tom Willis is fighting for West Virginia. Vote Tom Willis for U.S. Senate to restore America and revive our state's energy economy!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 33.3/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 53.0 · 4.1 · 64.3 |
| Spend range | USD 100–199 |
| Impressions | 9,000 – 9,999 |
| CPM (≈ $/1k impr) | USD 15.74 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 16 (2026-03-18 → 2026-04-03) |
| Created | 2026-03-18 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | energy environment |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Candidate gesturing at a legislative hearing microphone, projecting active advocacy |
| Tactic | The ad pairs an action shot of Willis in an official legislative setting with energy economy messaging to position him as a hands-on fighter for West Virginia's economic interests. |
Where it ran (delivery by region)
| West Virginia | 89.4% |
| Pennsylvania | 1.6% |
| Florida | 1.2% |
| Ohio | 1.2% |
| Kentucky | 1.1% |
| Virginia | 1.0% |
| Maryland | 1.0% |
Who saw it (delivery)
| 18-24 · female | 3.8% |
| 45-54 · male | 7.8% |
| 65+ · male | 21.5% |
| 65+ · female | 22.0% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 14.3% |
| 55-64 · female | 8.2% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 2.9% |
| 18-24 · male | 7.3% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 4.7% |
| 35-44 · female | 1.5% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 4.0% |
| 25-34 · female | 1.2% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.2% |
