πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Lindsey Graham US Inactive

TEAM GRAHAM, INC.

ad creative

Lindsey Graham for U.S. Senate

Ad copy

After this week's Judiciary Committee hearing on policing reform, I'm hopeful there is going to be a genuine effort to bring about change. But we must come together β€” regardless of party β€” to get it done.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score43.7/100
Spend / Reach / Long. / Eff.25.8 Β· 76.3 Β· 0.8 Β· 71.8
Spend rangeUSD 500–599
Impressions90,000 – 99,999
CPM (β‰ˆ $/1k impr)USD 5.78
Est. audience size100,001 – 500,000
Days live4 (2020-06-21 β†’ 2020-06-25)
Created2020-06-21
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateSC β€” Lindsey Graham
Surfaced byβ€œsenate:SC β€” Lindsey Graham”

🧠 AI analysis

Issuecrime safety
Framingissue advocacy
Message typepersuasion
Emotional appealurgency
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionnone
Standout elementheavily glitched, static-distorted video thumbnail with fragmented text evoking chaos and dysfunction
TacticThe glitch-art visual metaphor frames political division as noise and dysfunction, while Graham's bipartisan call-to-action copy positions him as the calm, reasonable voice above the chaos.

Where it ran (delivery by region)

South Carolina95.4%
North Carolina1.1%
Georgia0.4%
Kentucky0.3%
Texas0.2%
Tennessee0.2%
New York0.2%

Who saw it (delivery)

55-64 Β· unknown 0.2%
55-64 Β· female 12.5%
45-54 Β· unknown 0.1%
35-44 Β· unknown 0.1%
18-24 Β· female 0.1%
18-24 Β· male 0.4%
65+ Β· unknown 0.2%
35-44 Β· male 6.9%
55-64 Β· male 16.0%
25-34 Β· female 0.6%
45-54 Β· female 7.2%
65+ Β· female 19.4%
45-54 Β· male 13.8%
35-44 Β· female 2.6%
65+ Β· male 16.9%
25-34 Β· male 3.0%
25-34 Β· unknown 0.0%

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