TEAM GRAHAM, INC.
After this week's Judiciary Committee hearing on policing reform, I'm hopeful there is going to be a genuine effort to bring about change. But we must come together β regardless of party β to get it done.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 43.7/100 |
| Spend / Reach / Long. / Eff. | 25.8 Β· 76.3 Β· 0.8 Β· 71.8 |
| Spend range | USD 500β599 |
| Impressions | 90,000 β 99,999 |
| CPM (β $/1k impr) | USD 5.78 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 4 (2020-06-21 β 2020-06-25) |
| Created | 2020-06-21 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC β Lindsey Graham |
| Surfaced by | βsenate:SC β Lindsey Grahamβ |
| Issue | crime safety |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | heavily glitched, static-distorted video thumbnail with fragmented text evoking chaos and dysfunction |
| Tactic | The glitch-art visual metaphor frames political division as noise and dysfunction, while Graham's bipartisan call-to-action copy positions him as the calm, reasonable voice above the chaos. |
| South Carolina | 95.4% |
| North Carolina | 1.1% |
| Georgia | 0.4% |
| Kentucky | 0.3% |
| Texas | 0.2% |
| Tennessee | 0.2% |
| New York | 0.2% |
| 55-64 Β· unknown | 0.2% |
| 55-64 Β· female | 12.5% |
| 45-54 Β· unknown | 0.1% |
| 35-44 Β· unknown | 0.1% |
| 18-24 Β· female | 0.1% |
| 18-24 Β· male | 0.4% |
| 65+ Β· unknown | 0.2% |
| 35-44 Β· male | 6.9% |
| 55-64 Β· male | 16.0% |
| 25-34 Β· female | 0.6% |
| 45-54 Β· female | 7.2% |
| 65+ Β· female | 19.4% |
| 45-54 Β· male | 13.8% |
| 35-44 Β· female | 2.6% |
| 65+ Β· male | 16.9% |
| 25-34 Β· male | 3.0% |
| 25-34 Β· unknown | 0.0% |