📌 The Swipe File

Steve Marshall US Inactive

Steve Marshall For Alabama

We’ve seen this administration on countless occasions do everything they can to enhance border crossings.

Ad copy

We’ve seen this administration on countless occasions do everything they can to enhance border crossings. The net result of that is our communities being less safe. As your Attorney General, I will continue fighting for the safety of Alabamians.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score	43.6/100
Spend / Reach / Long. / Eff.	23.7 · 76.3 · 1.1 · 73.3
Spend range	USD 400–499
Impressions	90,000 – 99,999
CPM (≈ $/1k impr)	USD 4.73
Est. audience size	100,001 – 500,000
Days live	5 (2022-07-14 → 2022-07-19)
Created	2022-07-13
Creative variants	1 body · 1 headline
Platforms	facebook
Languages	en
Candidate	AL — Steve Marshall
Surfaced by	“senate:Steve Marshall”

🧠 AI analysis

Issue	immigration
Framing	contrast comparison
Message type	persuasion
Emotional appeal	fear
Production tier	semi pro
Who pictured	candidate
Symbols	us flag, border
Call to action	none
Standout element	Alabama state flag prominently displayed on Capitol Journal news desk backdrop lending media credibility
Tactic	The ad leverages a local TV news interview setting to lend earned-media credibility to Marshall's anti-Biden immigration attack, positioning him as a tough-on-borders defender of Alabamians.

Where it ran (delivery by region)

Alabama

100.0%

Who saw it (delivery)

25-34 · unknown	0.0%
65+ · female	28.4%
18-24 · male	0.1%
65+ · unknown	0.3%
25-34 · male	0.8%
45-54 · female	4.2%
25-34 · female	0.2%
55-64 · male	17.1%
55-64 · female	13.9%
18-24 · unknown	0.0%
35-44 · female	1.3%
65+ · male	22.2%
45-54 · male	8.0%
35-44 · male	3.1%
45-54 · unknown	0.1%
55-64 · unknown	0.2%
35-44 · unknown	0.1%
18-24 · female	0.0%