πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
← back to library

Congressman Kevin Hern US Inactive

House of Representatives for the 1st District of Oklahoma

ad creative

Ad copy

🚨 BILL DROP ALERT 🚨 Today, I reintroduced the WIRED Act alongside Senator JD Vance! This bill will help us in our quest to destroy dangerous cartels' operational control of the southern border by reducing their financial power. Based on a similar policy enacted by the state of Oklahoma, the WIRED Act imposes a 10% fee on remittances out of the United States, with the intention of penalizing illicit activity, such as drug and human smuggling. U.S. citizens who wire money out of the country can receive a refundable tax credit later. The funds raised through remittance fees will go towards U.S. Customs and Border Protection and Immigration and Customs Enforcement to better protect and secure our border.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score42.6/100
Spend / Reach / Long. / Eff.21.0 Β· 70.7 Β· 7.7 Β· 71.1
Spend rangeUSD 300–399
Impressions50,000 – 59,999
CPM (β‰ˆ $/1k impr)USD 6.35
Est. audience size500,001 – 1,000,000
Days live29 (2024-01-03 β†’ 2024-02-01)
Created2024-01-02
Creative variants1 body Β· 0 headline
Platformsfacebook, instagram
Languagesen
CandidateOK β€” Kevin Hern
Surfaced byβ€œsenate:Kevin Hern”

🧠 AI analysis

Issueimmigration
Framingpositive candidate
Message typeawareness
Emotional appealurgency
Production tierprofessional
Who picturedcandidate
Symbolsborder, us flag
Call to actionnone
Standout elementCongressman signing legislation at official desk with Oklahoma state flag visible in background, projecting institutional authority
TacticThe 'Bill Drop Alert' framing borrows social media urgency language to make legislative action feel immediate and consequential, pairing it with a credible official-setting photo to reinforce Hern's role as a doer, not just a talker, on border security.

Where it ran (delivery by region)

Oklahoma99.8%
Texas0.1%
Kansas0.0%
Arkansas0.0%
Missouri0.0%
California0.0%
Illinois0.0%

Who saw it (delivery)

18-24 Β· unknown 0.0%
35-44 Β· male 7.3%
65+ Β· unknown 0.2%
35-44 Β· female 2.4%
55-64 Β· unknown 0.2%
45-54 Β· female 4.4%
18-24 Β· female 0.3%
18-24 Β· male 0.7%
55-64 Β· male 16.6%
25-34 Β· female 0.7%
45-54 Β· male 10.1%
25-34 Β· male 2.4%
65+ Β· female 21.7%
65+ Β· male 22.6%
55-64 Β· female 10.2%
25-34 Β· unknown 0.1%
35-44 Β· unknown 0.1%
45-54 Β· unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Colin Allred
TX β€” Colin Allred 35d live
Colin Allred
TX β€” Colin Allred 35d live
Raja Krishnamoorthi
IL β€” S Krishnamoorthi 28d live
Colin Allred
TX β€” Colin Allred 46d live
John Cornyn
TX β€” John Cornyn 9d live
Raja Krishnamoorthi
IL β€” S Krishnamoorthi 33d live
Julia Letlow
LA β€” Julia Letlow 43d live
Raja Krishnamoorthi
IL β€” S Krishnamoorthi 6d live