PATRICK SCHMIDT FOR KANSAS
In the Navy, I worked to defend our country. From Officer Candidate School to my years spent onboard the USS RONALD REAGAN (CVN-76), I was prepared to fight and die to protect America from aβ¦
One year ago today, I watched the sacking of the citadel of democracy by a lawless mob seeking to destroy our republic. Read my op-ed on the January 6 insurrection below β¬οΈ http://fortscott.biz/news/letter-to-the-editor-patrick-schmidt/amp
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| Overall score | 18.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 24.3 Β· 0.0 Β· 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 β 999 |
| CPM (β $/1k impr) | USD 90.08 |
| Est. audience size | 50,001 β 100,000 |
| Days live | 1 (2022-01-06 β 2022-01-06) |
| Created | 2022-01-06 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | |
| Languages | en |
| Candidate | KS β Patrick Schmidt |
| Surfaced by | βsenate:Patrick Schmidtβ |
| Issue | democracy elections |
| Framing | issue advocacy |
| Message type | awareness |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | capitol statue, military |
| Call to action | learn more |
| Standout element | stark plain-text Facebook post with no imagery, letting the gravity of the J6 anniversary speak for itself |
| Tactic | Leverages the one-year anniversary of January 6 as an emotional hook, positioning the candidate as a credible eyewitness patriot by linking to a personal op-ed to build trust and differentiate on democratic values in a Republican primary. |
| Kansas | 96.5% |
| Missouri | 2.0% |
| Oklahoma | 1.1% |
| Nebraska | 0.4% |
| 18-24 Β· female | 0.2% |
| 55-64 Β· female | 23.6% |
| 65+ Β· female | 56.9% |
| 35-44 Β· female | 6.7% |
| 45-54 Β· female | 10.8% |
| 25-34 Β· female | 1.7% |