📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Jeff Merkley US Inactive

JEFF MERKLEY FOR OREGON

ad creative

Sign the Petition: Attorney General William Barr must resign

The American people deserve the truth, but Attorney General William Barr has tried to hide the whole truth about the Mueller Report from the American ....

Ad copy

The American people deserve the truth, but Attorney General William Barr has tried to hide the whole truth about the Mueller Report. And now he has deliberately misled Congress and the country under oath. It's clear that his loyalty is to the President, not the rule of law. The facts are plain. It's time for him to go. Right now. Sign the petition and join the movement calling on Barr to resign immediately.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score56.1/100
Spend / Reach / Long. / Eff.47.8 · 87.0 · 25.3 · 64.4
Spend rangeUSD 4,000–4,499
Impressions250,000 – 299,999
CPM (≈ $/1k impr)USD 15.45
Est. audience size
Days live93 (2019-11-14 → 2020-02-15)
Created2019-11-14
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateOR — Jeff Merkley
Surfaced by“senate:Jeff Merkley”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actionsign petition
Standout elementDark brooding close-up photo of Barr with bold white-and-red accusatory text overlay demanding resignation
TacticUses a list-building petition mechanic to convert outrage over the Mueller Report controversy into email signups, pairing a menacing image of Barr with stark declarative text to maximize anger-driven engagement.

Where it ran (delivery by region)

California10.2%
Florida7.4%
Texas6.5%
New York6.2%
Ohio4.5%
Illinois4.5%
Pennsylvania4.2%

Who saw it (delivery)

18-24 · unknown 0.0%
35-44 · female 4.0%
45-54 · unknown 0.1%
18-24 · female 0.7%
25-34 · male 4.2%
65+ · unknown 0.2%
35-44 · male 6.3%
25-34 · female 2.5%
45-54 · male 12.2%
55-64 · unknown 0.2%
65+ · male 13.6%
45-54 · female 7.8%
55-64 · female 14.7%
55-64 · male 16.8%
65+ · female 15.0%
25-34 · unknown 0.1%
35-44 · unknown 0.1%
18-24 · male 1.3%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA — Jon Ossoff 24d live
Dan Osborn for Senate
NE — Dan Osborn 50d live
James Talarico
TX — James Talarico 24d live
Amy McGrath
KY — Amy Mcgrath 112d live
Josh Weil - Florida Progressive Democrat
FL — Joshua Weil 52d live
Lindsey Graham
SC — Lindsey Graham 41d live
James Talarico
TX — James Talarico 5d live
James Talarico
TX — James Talarico 10d live