JEFF MERKLEY FOR OREGON
The American people deserve the truth, but Attorney General William Barr has tried to hide the whole truth about the Mueller Report from the American ....
The American people deserve the truth, but Attorney General William Barr has tried to hide the whole truth about the Mueller Report. And now he has deliberately misled Congress and the country under oath. It's clear that his loyalty is to the President, not the rule of law. The facts are plain. It's time for him to go. Right now. Sign the petition and join the movement calling on Barr to resign immediately.
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| Overall score | 56.1/100 |
| Spend / Reach / Long. / Eff. | 47.8 · 87.0 · 25.3 · 64.4 |
| Spend range | USD 4,000–4,499 |
| Impressions | 250,000 – 299,999 |
| CPM (≈ $/1k impr) | USD 15.45 |
| Est. audience size | — |
| Days live | 93 (2019-11-14 → 2020-02-15) |
| Created | 2019-11-14 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OR — Jeff Merkley |
| Surfaced by | “senate:Jeff Merkley” |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Dark brooding close-up photo of Barr with bold white-and-red accusatory text overlay demanding resignation |
| Tactic | Uses a list-building petition mechanic to convert outrage over the Mueller Report controversy into email signups, pairing a menacing image of Barr with stark declarative text to maximize anger-driven engagement. |
| California | 10.2% |
| Florida | 7.4% |
| Texas | 6.5% |
| New York | 6.2% |
| Ohio | 4.5% |
| Illinois | 4.5% |
| Pennsylvania | 4.2% |
| 18-24 · unknown | 0.0% |
| 35-44 · female | 4.0% |
| 45-54 · unknown | 0.1% |
| 18-24 · female | 0.7% |
| 25-34 · male | 4.2% |
| 65+ · unknown | 0.2% |
| 35-44 · male | 6.3% |
| 25-34 · female | 2.5% |
| 45-54 · male | 12.2% |
| 55-64 · unknown | 0.2% |
| 65+ · male | 13.6% |
| 45-54 · female | 7.8% |
| 55-64 · female | 14.7% |
| 55-64 · male | 16.8% |
| 65+ · female | 15.0% |
| 25-34 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 18-24 · male | 1.3% |