HICKENLOOPER FOR COLORADO
If you care about saving our planet, expanding access to health care, and building an economy that works for everyone, there’s only one choice in this Senate race.
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| Overall score | 50.6/100 |
| Spend / Reach / Long. / Eff. | 31.7 · 88.7 · 5.0 · 76.9 |
| Spend range | USD 900–999 |
| Impressions | 300,000 – 349,999 |
| CPM (≈ $/1k impr) | USD 2.92 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 19 (2020-09-30 → 2020-10-19) |
| Created | 2020-09-30 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | CO — John Hickenlooper |
| Surfaced by | “senate:John Hickenlooper” |
| Issue | energy environment |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Triple-issue value alignment in ad copy funneling to a single inevitable choice framing |
| Tactic | The ad uses a value-alignment persuasion tactic, asking voters to self-identify with three popular issues before declaring Hickenlooper the only logical choice, effectively making the candidate the vessel for the voter's own priorities. |
| Colorado | 100.0% |
| 55-64 · unknown | 0.0% |
| 35-44 · female | 9.5% |
| 45-54 · unknown | 0.0% |
| 35-44 · unknown | 0.1% |
| 25-34 · male | 18.9% |
| 35-44 · male | 11.7% |
| 25-34 · female | 12.7% |
| 18-24 · male | 14.2% |
| 18-24 · female | 15.3% |
| 18-24 · unknown | 0.1% |
| 45-54 · male | 5.5% |
| 65+ · male | 1.3% |
| 55-64 · female | 2.4% |
| 45-54 · female | 4.8% |
| 65+ · female | 1.4% |
| 55-64 · male | 1.8% |
| 25-34 · unknown | 0.2% |
| 65+ · unknown | 0.0% |