📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Sherrod Brown US Inactive

FRIENDS OF SHERROD BROWN

ad creative

Brown should be commended for protecting workers

U.S. Department of Commerce officials needed a reminder this week that they are responsible for enforcing laws meant to protect American workers. U.S. Sen. Sherrod Brown, D-Ohio, wasted no time in issuing it. He wrote a letter to U.S. Secretary of Commerce Gina Raimondo, urging the department to sta...

Ad copy

I'll never stop fighting for Ohio workers.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score56.2/100
Spend / Reach / Long. / Eff.52.4 · 95.7 · 9.1 · 67.7
Spend rangeUSD 6,000–6,999
Impressions600,000 – 699,999
CPM (≈ $/1k impr)USD 10.0
Est. audience size50,001 – 100,000
Days live34 (2024-02-07 → 2024-03-12)
Created2024-02-07
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateOH — Sherrod Brown
Surfaced by“senate:Sherrod Brown”

🧠 AI analysis

Issuejobs labor
Framingpositive candidate
Message typepersuasion
Emotional appealpride
Production tiersemi pro
Who picturedworkers labor
Symbolsnone
Call to actionlearn more
Standout elementThe Marietta Times masthead lending third-party editorial credibility to the candidate
TacticBorrowed credibility tactic — using a local newspaper's commendation to validate Brown's pro-worker record as an authentic, non-partisan endorsement.

Where it ran (delivery by region)

Ohio82.6%
Wisconsin17.3%
West Virginia0.1%
Kentucky0.0%
Pennsylvania0.0%
Missouri0.0%
Minnesota0.0%

Who saw it (delivery)

55-64 · unknown 0.1%
18-24 · male 6.3%
35-44 · unknown 0.2%
55-64 · male 3.2%
65+ · female 4.9%
55-64 · female 5.7%
45-54 · female 8.4%
45-54 · male 5.5%
25-34 · male 13.0%
25-34 · unknown 0.2%
45-54 · unknown 0.1%
65+ · male 2.3%
35-44 · male 8.9%
18-24 · female 8.5%
35-44 · female 13.9%
25-34 · female 18.5%
18-24 · unknown 0.2%
65+ · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 130d live
Sherrod Brown
OH — Sherrod Brown 130d live
Sherrod Brown
OH — Sherrod Brown 71d live
Sherrod Brown
OH — Sherrod Brown 56d live
Sherrod Brown
OH — Sherrod Brown 54d live
Sherrod Brown
OH — Sherrod Brown 50d live
Graham Platner
ME — Graham Platner 34d live
Sherrod Brown
OH — Sherrod Brown 39d live