HICKENLOOPER FOR COLORADO
Cory Gardner and his allies are lying to you.
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| Overall score | 52.1/100 |
| Spend / Reach / Long. / Eff. | 63.0 · 88.7 · 1.7 · 55.1 |
| Spend range | USD 15,000–19,999 |
| Impressions | 300,000 – 349,999 |
| CPM (≈ $/1k impr) | USD 53.84 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 7 (2020-10-21 → 2020-10-28) |
| Created | 2020-10-21 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | CO — John Hickenlooper |
| Surfaced by | “senate:John Hickenlooper” |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | Oversized red rubber-stamp 'FALSE' stamp dominating the entire frame |
| Tactic | Uses the visual shorthand of a fact-check stamp to brand the opponent as dishonest and drive traffic to a credibility-lending 'get the facts' landing page. |
| Colorado | 100.0% |
| 25-34 · unknown | 0.1% |
| 35-44 · female | 17.0% |
| 18-24 · unknown | 0.1% |
| 18-24 · female | 5.6% |
| 55-64 · male | 3.4% |
| 25-34 · female | 14.0% |
| 45-54 · female | 11.6% |
| 25-34 · male | 11.9% |
| 35-44 · male | 11.4% |
| 45-54 · unknown | 0.1% |
| 45-54 · male | 7.0% |
| 55-64 · female | 6.7% |
| 65+ · female | 4.3% |
| 18-24 · male | 4.3% |
| 65+ · male | 2.1% |
| 55-64 · unknown | 0.1% |
| 35-44 · unknown | 0.2% |
| 65+ · unknown | 0.1% |