Jeff Merkley US Inactive
JEFF MERKLEY FOR OREGON
Sign the petition: Urge Congress to fight wildlife trafficking and poaching
Too many animals are endangered, at risk of disappearing from our Earth entirely. Even worse, illegal poaching and trafficking of exotic animals is racing us ....
Ad copy
The snow leopard. A beautiful animal at risk of extinction by poaching. Sign my petition and let’s stop this from happening.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 58.4/100 |
| Spend / Reach / Long. / Eff. | 47.8 · 88.7 · 31.4 · 65.7 |
| Spend range | USD 4,000–4,499 |
| Impressions | 300,000 – 349,999 |
| CPM (≈ $/1k impr) | USD 13.08 |
| Est. audience size | — |
| Days live | 115 (2019-11-22 → 2020-03-16) |
| Created | 2019-11-22 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OR — Jeff Merkley |
| Surfaced by | “senate:Jeff Merkley” |
🧠 AI analysis
| Issue | energy environment |
| Framing | issue advocacy |
| Message type | list building survey |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Close-up of a resting snow leopard gazing directly at the viewer, creating an intimate emotional connection with an endangered animal |
| Tactic | The ad uses a striking wildlife photograph and empathy-driven copy to convert emotional concern for a charismatic endangered species into petition signatures, building a supporter list around an environmental cause. |
Where it ran (delivery by region)
| California | 9.0% |
| Florida | 8.6% |
| New York | 6.6% |
| Texas | 6.1% |
| Pennsylvania | 4.9% |
| Ohio | 4.8% |
| Michigan | 4.5% |
Who saw it (delivery)
| 35-44 · unknown | 0.1% |
| 55-64 · female | 17.3% |
| 18-24 · male | 1.7% |
| 35-44 · male | 2.7% |
| 35-44 · female | 13.0% |
| 45-54 · female | 15.5% |
| 45-54 · male | 3.0% |
| 55-64 · male | 3.0% |
| 18-24 · female | 10.0% |
| 65+ · unknown | 0.1% |
| 65+ · male | 2.0% |
| 25-34 · female | 17.4% |
| 25-34 · male | 4.0% |
| 65+ · female | 9.9% |
| 55-64 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 18-24 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
