Bill Redpath for Senate US Inactive
REDPATH FOR CONGRESS COMMITTEE
Rep. Sean Casten Looks to Defend Seat From Jeanne Ives, Bill Redpath in Illinois' 6th District
<p>In 2018, Rep. Sean Casten turned the 6th Congressional District blue for the first time in decades. Now, the freshman Democrat looks to defend his seat from a challenge by two candidates: Republican Jeanne Ives and Libertarian Bill Redpath, the former quite a familiar face in Illinois politics.</...
Ad copy
Finally! A news article with a picture of all 3 candidates, not just Casten and Ives. Well, done NBC Chicago. - Jim, Social Media Director https://www.nbcchicago.com/news/local/chicago-politics/rep-casten-looks-to-defend-seat-from-ives-redpath-in-illinois-6th-district/2351128/
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Performance proxies
| Overall score | 19.0/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 24.3 · 0.3 · 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 – 999 |
| CPM (≈ $/1k impr) | USD 90.08 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 2 (2020-10-23 → 2020-10-25) |
| Created | 2020-10-23 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OH — William Redpath |
| Surfaced by | “senate:William Redpath” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | informational |
| Message type | awareness |
| Emotional appeal | neutral |
| Production tier | diy amateur |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | casual social media director comment calling out media for finally including all three candidates |
| Tactic | Leverages borrowed credibility from NBC Chicago coverage to legitimize the third-party candidate's presence in the race, using insider social media voice to build authenticity and relatability. |
Where it ran (delivery by region)
| Illinois | 100.0% |
Who saw it (delivery)
| 35-44 · female | 4.0% |
| 65+ · female | 4.8% |
| 45-54 · female | 6.5% |
| 25-34 · unknown | 0.8% |
| 25-34 · male | 12.1% |
| 55-64 · unknown | 1.6% |
| 65+ · male | 11.3% |
| 55-64 · male | 15.3% |
| 35-44 · male | 15.3% |
| 55-64 · female | 6.5% |
| 45-54 · male | 16.1% |
| 18-24 · male | 2.4% |
| 25-34 · female | 1.6% |
| 18-24 · female | 1.6% |
