Ed Markey US Inactive
THE MARKEY COMMITTEE
Ad copy
I am calling on the president to invoke the Defense Production Act and dramatically scale up production of testing kits and protective gear to keep our nation safe during this pandemic.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 47.2/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 81.7 · 2.8 · 69.6 |
| Spend range | USD 1,000–1,499 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 7.69 |
| Est. audience size | — |
| Days live | 11 (2020-03-16 → 2020-03-27) |
| Created | 2020-03-16 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | MA — Ed Markey |
| Surfaced by | “senate:Ed Markey” |
🧠 AI analysis
| Issue | healthcare |
| Framing | issue advocacy |
| Message type | awareness |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | factory industry, military |
| Call to action | none |
| Standout element | Bold yellow all-caps 'WARTIME MOBILIZATION' text over industrial manufacturing footage creates stark urgency |
| Tactic | The wartime framing metaphor over manufacturing imagery emotionally escalates pandemic response into a patriotic duty narrative, positioning Markey as a decisive leader demanding action. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 25-34 · female | 13.5% |
| 65+ · female | 8.9% |
| 18-24 · unknown | 0.2% |
| 45-54 · unknown | 0.2% |
| 25-34 · unknown | 0.5% |
| 65+ · unknown | 0.1% |
| 35-44 · unknown | 0.3% |
| 18-24 · female | 3.4% |
| 55-64 · female | 9.6% |
| 25-34 · male | 9.1% |
| 65+ · male | 4.0% |
| 55-64 · male | 4.7% |
| 45-54 · male | 6.0% |
| 18-24 · male | 2.7% |
| 35-44 · male | 9.3% |
| 45-54 · female | 11.5% |
| 35-44 · female | 15.9% |
| 55-64 · unknown | 0.1% |
