📌 The Swipe File

Ed Markey US Inactive

THE MARKEY COMMITTEE

Help Ed fight back

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Ad copy

The recent arrests of students like Tufts University student Rumeysa Ozturk are disturbing acts of authoritarianism under Donald Trump. We cannot sit back while this administration detains and deports LEGAL residents of this country for expressing their political views. If you’re outraged, good. We must come together and demand justice. Join me in calling out Donald Trump’s campaign of fear. Sign on to support my fight against authoritarianism here.

The recent arrests of students like Tufts University student Rumeysa Ozturk are disturbing acts of authoritarianism under Donald Trump. We cannot sit back while this administration detains and deports LEGAL residents of this country for expressing their political views. If you’re outraged, good. We must come together and demand justice. Join me in calling out Donald Trump’s campaign of fear. Sign on to support my fight against authoritarianism here.

The recent arrests of students like Tufts University student Rumeysa Ozturk are disturbing acts of authoritarianism under Donald Trump. We cannot sit back while this administration detains and deports LEGAL residents of this country for expressing their political views. If you’re outraged, good. We must come together and demand justice. Join me in calling out Donald Trump’s campaign of fear. Sign on to support my fight against authoritarianism here.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score	49.4/100
Spend / Reach / Long. / Eff.	52.4 · 81.7 · 6.3 · 57.3
Spend range	USD 6,000–6,999
Impressions	150,000 – 174,999
CPM (≈ $/1k impr)	USD 40.0
Est. audience size	—
Days live	24 (2025-03-31 → 2025-04-24)
Created	2025-03-29
Creative variants	3 body · 3 headline
Platforms	facebook, instagram
Languages	en
Candidate	MA — Ed Markey
Surfaced by	“senate:Ed Markey”

🧠 AI analysis

Issue	immigration
Framing	contrast comparison
Message type	list building survey
Emotional appeal	anger
Production tier	diy amateur
Who pictured	candidate
Symbols	none
Call to action	sign petition
Standout element	Extreme close-up selfie-style video of Markey speaking directly to camera against a green background, creating an intimate and urgent personal appeal
Tactic	The ad uses moral outrage and fear of authoritarianism to convert passive sympathizers into active list sign-ups, leveraging a high-profile immigration arrest as an emotional trigger.

Where it ran (delivery by region)

Massachusetts	55.7%
California	4.8%
New York	4.5%
New Hampshire	2.7%
Connecticut	2.1%
Pennsylvania	2.1%
Florida	2.0%

Who saw it (delivery)

18-24 · female	6.9%
45-54 · male	2.7%
65+ · male	11.0%
65+ · female	25.5%
55-64 · unknown	0.3%
55-64 · male	5.1%
55-64 · female	12.5%
45-54 · unknown	0.2%
45-54 · female	6.7%
18-24 · male	3.4%
35-44 · unknown	0.2%
35-44 · male	2.8%
35-44 · female	6.7%
25-34 · unknown	0.5%
25-34 · male	4.7%
25-34 · female	9.8%
18-24 · unknown	0.5%
65+ · unknown	0.4%