📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Markwayne Mullin US Inactive

MULLIN FOR CONGRESS

ad creative

Hold China Accountable >>

Make your voice heard by clicking here today.

Ad copy

China lied. China must be held accountable. I am calling on Congress to take action now to investigate China's failure to contain the pandemic. Sign the petition today.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score39.2/100
Spend / Reach / Long. / Eff.21.0 · 63.8 · 6.1 · 65.9
Spend rangeUSD 300–399
Impressions25,000 – 29,999
CPM (≈ $/1k impr)USD 12.71
Est. audience size100,001 – 500,000
Days live23 (2020-05-08 → 2020-05-31)
Created2020-05-08
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateOK — Markwayne Mullin
Surfaced by“senate:Markwayne Mullin”

🧠 AI analysis

Issueforeign policy defense
Framingissue advocacy
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionsign petition
Standout elementBlood-red tinted close-up of Xi Jinping's face looming ominously behind bold white 'CHINA LIED' text
TacticUses fear and outrage over pandemic origins to drive petition sign-ups, building a list while positioning Mullin as tough on China — a classic anger-to-action mobilization tactic.

Where it ran (delivery by region)

Oklahoma100.0%

Who saw it (delivery)

45-54 · female 13.4%
55-64 · unknown 0.1%
65+ · female 24.7%
55-64 · male 10.8%
55-64 · female 24.5%
25-34 · male 0.8%
25-34 · female 1.1%
45-54 · male 6.7%
65+ · male 9.8%
18-24 · female 0.3%
35-44 · female 4.6%
18-24 · male 0.2%
35-44 · male 2.6%
65+ · unknown 0.2%
45-54 · unknown 0.1%
35-44 · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 46d live
Sarah Adlakha for US Senate
MS — Sarah Adlakha 53d live
Lindsey Graham
SC — Lindsey Graham 14d live
Kevin Hern
OK — Kevin Hern 50d live
Lindsey Graham
SC — Lindsey Graham 4d live
Bill Hagerty
TN — Bill Hagerty 15d live
Reid W. Rasner
WY — Reid Rasner 29d live
Tom Cotton
AR — Tom Cotton 23d live