Friends of Bryce Reeves
Radical Ralph Northam and the Democrats are attacking our police - let's end the madness.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 39.0/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 66.9 · 0.8 · 70.7 |
| Spend range | USD 200–299 |
| Impressions | 35,000 – 39,999 |
| CPM (≈ $/1k impr) | USD 6.65 |
| Est. audience size | — |
| Days live | 4 (2020-09-04 → 2020-09-08) |
| Created | 2020-09-04 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | VA — Bryce Reeves |
| Surfaced by | “senate:Bryce Reeves” |
| Issue | crime safety |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | police, candidate |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Washington Post newspaper clipping overlay used as damning evidence against Democrats |
| Tactic | The ad leverages a mainstream media citation (Washington Post) as borrowed credibility to validate the attack on Northam and Democrats over anti-police legislation, driving petition sign-ups via outrage. |
| Virginia | 100.0% |
| 65+ · unknown | 0.2% |
| 25-34 · male | 1.9% |
| 35-44 · male | 6.0% |
| 65+ · female | 25.3% |
| 45-54 · male | 10.4% |
| 55-64 · male | 16.1% |
| 65+ · male | 15.9% |
| 55-64 · female | 15.8% |
| 45-54 · female | 5.8% |
| 35-44 · female | 1.8% |
| 55-64 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 25-34 · female | 0.6% |
| 35-44 · unknown | 0.0% |
| 25-34 · unknown | 0.0% |