Susan Collins US Inactive
COLLINS FOR SENATOR
Learn More
Working to keep Mainers paid & employed
Ad copy
I'm so proud to have authored the program that is helping so many Maine workers at small businesses like those owned by Mike and Jean, and so many others all around our state.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 51.7/100 |
| Spend / Reach / Long. / Eff. | 49.0 · 90.1 · 1.7 · 65.9 |
| Spend range | USD 4,500–4,999 |
| Impressions | 350,000 – 399,999 |
| CPM (≈ $/1k impr) | USD 12.67 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 7 (2020-04-30 → 2020-05-07) |
| Created | 2020-04-30 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | jobs labor |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | workers labor |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | Real Maine tradesman in work shirt serving as authentic constituent testimonial |
| Tactic | Uses a relatable working-class constituent testimonial to humanize Collins's economic record and build trust with small business owners and laborers. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 65+ · female | 10.7% |
| 35-44 · female | 6.8% |
| 65+ · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.2% |
| 18-24 · female | 2.0% |
| 35-44 · unknown | 0.1% |
| 25-34 · male | 8.3% |
| 18-24 · male | 2.8% |
| 55-64 · female | 10.3% |
| 65+ · male | 8.2% |
| 25-34 · female | 4.8% |
| 45-54 · male | 13.5% |
| 45-54 · female | 9.7% |
| 35-44 · male | 10.3% |
| 55-64 · male | 12.1% |
| 18-24 · unknown | 0.0% |
