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Sherrod Brown US Inactive

FRIENDS OF SHERROD BROWN

ad creative

Sherrod’s counting on YOU! Give now.

Our future progress depends on reelecting leaders like Sherrod Brown. Please chip in.

Ad copy

Did you know that the first rally I ever organized was for Earth Day in 1970? (That’s me in the picture, holding a bullhorn with my back turned!) Now, all these years later, the effects of climate change are everywhere: extreme heat, wildfire smoke, and severe storms are just some of the consequences folks here in Ohio and across the country are facing. I’m fighting every day in the Senate to tackle this crisis, reign in big oil and gas, and create a better planet for all our kids and grandkids. But I’ll be honest, I’m in for a tough reelection, and a new poll shows this race is neck and neck. That’s why I need to ask: Will you chip in $5 so we can win in Ohio, keep the Senate blue, and build a greener future?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score49.1/100
Spend / Reach / Long. / Eff.38.3 · 80.0 · 12.4 · 65.9
Spend rangeUSD 1,500–1,999
Impressions125,000 – 149,999
CPM (≈ $/1k impr)USD 12.72
Est. audience size
Days live46 (2023-07-27 → 2023-09-11)
Created2023-07-27
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateOH — Sherrod Brown
Surfaced by“senate:Sherrod Brown”

🧠 AI analysis

Issueenergy environment
Framingpositive candidate
Message typefundraising
Emotional appealnostalgia
Production tiersemi pro
Who pictureddiverse crowd, candidate
Symbolsnone
Call to actiondonate
Standout elementvintage black-and-white 1970 Earth Day march photo with Brown holding a bullhorn — decades-old proof of lifelong environmental commitment
TacticThe ad uses nostalgia and personal origin story to establish authentic environmentalist credentials before pivoting to a fundraising ask, making the donation feel like supporting a lifelong cause rather than a political campaign.

Where it ran (delivery by region)

Ohio31.9%
California9.0%
New York5.1%
Florida3.5%
Pennsylvania3.4%
Washington3.2%
Illinois3.0%

Who saw it (delivery)

18-24 · unknown 0.0%
25-34 · unknown 0.1%
45-54 · female 5.1%
55-64 · female 13.6%
65+ · male 23.2%
65+ · female 39.7%
55-64 · male 8.0%
35-44 · unknown 0.1%
25-34 · female 0.9%
18-24 · male 0.1%
45-54 · male 3.1%
65+ · unknown 0.9%
35-44 · male 1.6%
35-44 · female 2.3%
55-64 · unknown 0.3%
18-24 · female 0.1%
45-54 · unknown 0.1%
25-34 · male 0.7%

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