FRIENDS OF SHERROD BROWN
Our future progress depends on reelecting leaders like Sherrod Brown. Please chip in.
Did you know that the first rally I ever organized was for Earth Day in 1970? (That’s me in the picture, holding a bullhorn with my back turned!) Now, all these years later, the effects of climate change are everywhere: extreme heat, wildfire smoke, and severe storms are just some of the consequences folks here in Ohio and across the country are facing. I’m fighting every day in the Senate to tackle this crisis, reign in big oil and gas, and create a better planet for all our kids and grandkids. But I’ll be honest, I’m in for a tough reelection, and a new poll shows this race is neck and neck. That’s why I need to ask: Will you chip in $5 so we can win in Ohio, keep the Senate blue, and build a greener future?
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 49.1/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 80.0 · 12.4 · 65.9 |
| Spend range | USD 1,500–1,999 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 12.72 |
| Est. audience size | — |
| Days live | 46 (2023-07-27 → 2023-09-11) |
| Created | 2023-07-27 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OH — Sherrod Brown |
| Surfaced by | “senate:Sherrod Brown” |
| Issue | energy environment |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | nostalgia |
| Production tier | semi pro |
| Who pictured | diverse crowd, candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | vintage black-and-white 1970 Earth Day march photo with Brown holding a bullhorn — decades-old proof of lifelong environmental commitment |
| Tactic | The ad uses nostalgia and personal origin story to establish authentic environmentalist credentials before pivoting to a fundraising ask, making the donation feel like supporting a lifelong cause rather than a political campaign. |
| Ohio | 31.9% |
| California | 9.0% |
| New York | 5.1% |
| Florida | 3.5% |
| Pennsylvania | 3.4% |
| Washington | 3.2% |
| Illinois | 3.0% |
| 18-24 · unknown | 0.0% |
| 25-34 · unknown | 0.1% |
| 45-54 · female | 5.1% |
| 55-64 · female | 13.6% |
| 65+ · male | 23.2% |
| 65+ · female | 39.7% |
| 55-64 · male | 8.0% |
| 35-44 · unknown | 0.1% |
| 25-34 · female | 0.9% |
| 18-24 · male | 0.1% |
| 45-54 · male | 3.1% |
| 65+ · unknown | 0.9% |
| 35-44 · male | 1.6% |
| 35-44 · female | 2.3% |
| 55-64 · unknown | 0.3% |
| 18-24 · female | 0.1% |
| 45-54 · unknown | 0.1% |
| 25-34 · male | 0.7% |