πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Bill Hagerty US Inactive

TEAM HAGERTY

ad creative

SIGN: Stop Impeachment

Democrats are running an impeachment sham.

Ad copy

Democrats are running an impeachment sham to undo Trump's victory. Voters should decide elections, not D.C. liberals. Sign if you agree!

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score50.7/100
Spend / Reach / Long. / Eff.46.5 Β· 85.0 Β· 7.4 Β· 63.9
Spend rangeUSD 3,500–3,999
Impressions200,000 – 249,999
CPM (β‰ˆ $/1k impr)USD 16.66
Est. audience sizeβ€”
Days live28 (2019-11-14 β†’ 2019-12-12)
Created2019-11-14
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateTN β€” Bill Hagerty
Surfaced byβ€œsenate:Bill Hagerty”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturednone
Symbolscapitol statue
Call to actionsign petition
Standout elementDark blue-tinted Capitol building with bold red 'SIGN' button overlay creating an urgent call-to-action
TacticClassic list-building petition tactic using outrage framing β€” 'sham' and 'D.C. liberals' language activates the base while the prominent SIGN button harvests contact information from engaged supporters.

Where it ran (delivery by region)

Tennessee100.0%

Who saw it (delivery)

65+ Β· female 35.5%
65+ Β· male 20.8%
55-64 Β· male 14.7%
45-54 Β· male 7.3%
55-64 Β· female 14.3%
35-44 Β· female 0.8%
45-54 Β· female 4.1%
35-44 Β· unknown 0.0%
35-44 Β· male 2.1%
65+ Β· unknown 0.2%
55-64 Β· unknown 0.1%
45-54 Β· unknown 0.0%

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