Julia Letlow for Congress
As a mother of two, I’ve seen firsthand the beauty of life. We must protect the most innocent and affirm our fundamental right to life. I will always stand for life. Will you join me?
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 43.2/100 |
| Spend / Reach / Long. / Eff. | 29.2 · 70.7 · 7.4 · 65.4 |
| Spend range | USD 700–799 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 13.63 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 28 (2022-01-18 → 2022-02-15) |
| Created | 2022-01-18 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | LA — Julia Letlow |
| Surfaced by | “senate:Julia Letlow” |
| Issue | abortion |
| Framing | positive candidate |
| Message type | list building survey |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | family, us flag |
| Call to action | sign petition |
| Standout element | Candidate cradling a newborn baby, visually embodying the pro-life message |
| Tactic | The personal maternal identity appeal — candidate holding a newborn — fuses emotional authenticity with the policy position, making the ask to 'add your name' feel like a personal, values-driven commitment rather than a political transaction. |
| Louisiana | 99.8% |
| Mississippi | 0.1% |
| Arkansas | 0.0% |
| Texas | 0.0% |
| Kentucky | 0.0% |
| Indiana | 0.0% |
| Missouri | 0.0% |
| 45-54 · unknown | 0.0% |
| 25-34 · unknown | 0.0% |
| 35-44 · unknown | 0.1% |
| 25-34 · male | 1.0% |
| 65+ · unknown | 0.1% |
| 45-54 · female | 15.6% |
| 55-64 · female | 22.0% |
| 55-64 · male | 5.7% |
| 45-54 · male | 4.2% |
| 35-44 · female | 11.2% |
| 65+ · male | 6.9% |
| 65+ · female | 26.3% |
| 25-34 · female | 3.7% |
| 35-44 · male | 3.0% |
| 55-64 · unknown | 0.1% |