Marcus C Williams Campaign
Marcus C Williams Speaking 🛑RG&E Price Hike at PSC Energy Commission 9/30 🗳️Vote November 4th Marcus C Williams Rochester City Council You Matter To Me ‼️ You can vote for me no matter what your party is, I'll be on the conservative line. #TeamMarcus #Marcus4Council #RochesterNY #Rochester
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| Overall score | 28.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 45.5 · 0.8 · 67.0 |
| Spend range | <USD 99 |
| Impressions | 4,000 – 4,999 |
| CPM (≈ $/1k impr) | USD 11.0 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 4 (2025-10-08 → 2025-10-12) |
| Created | 2025-10-08 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Marcus Williams |
| Surfaced by | “senate:Marcus Williams” |
| Issue | energy environment |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Low-angle selfie shot inside an ornate government chamber, conveying civic presence and grassroots authenticity |
| Tactic | The ad uses a raw, self-shot video style to signal authentic grassroots advocacy, pairing a direct appeal against an RG&E price hike with a cross-party voting message to maximize reach among cost-conscious Rochester residents. |
| New York | 100.0% |
| 18-24 · female | 0.2% |
| 45-54 · male | 10.4% |
| 65+ · male | 3.9% |
| 65+ · female | 5.1% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 6.7% |
| 55-64 · female | 9.7% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 12.3% |
| 18-24 · male | 0.4% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 19.0% |
| 35-44 · female | 14.8% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 10.3% |
| 25-34 · female | 6.3% |
| 65+ · unknown | 0.1% |