COLLINS FOR SENATOR
Fighting For Maine
It remains my privilege to serve Maine in the U.S. Senate. My philosophy has always been that no party holds a monopoly on good ideas. That’s why I’ve always worked to find common ground with my colleagues, regardless of party, to develop solutions that work for Maine and our nation.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 46.8/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 80.0 · 1.7 · 62.5 |
| Spend range | USD 2,500–2,999 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 20.0 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 7 (2020-05-20 → 2020-05-27) |
| Created | 2020-05-20 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
| Issue | jobs labor |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate, workers labor |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | Collins in bright yellow safety vest and hard hat on an industrial worksite, projecting hands-on leadership |
| Tactic | The ad leverages an authentic worksite setting and bipartisan messaging to position Collins as a practical, above-the-fray problem-solver who prioritizes Maine over party politics. |
| Maine | 100.0% |
| 35-44 · unknown | 0.1% |
| 55-64 · female | 13.3% |
| 25-34 · unknown | 0.1% |
| 55-64 · unknown | 0.2% |
| 18-24 · female | 1.5% |
| 18-24 · male | 1.3% |
| 45-54 · male | 7.0% |
| 35-44 · female | 10.4% |
| 25-34 · male | 4.7% |
| 65+ · unknown | 0.2% |
| 25-34 · female | 5.4% |
| 35-44 · male | 7.2% |
| 65+ · female | 18.7% |
| 55-64 · male | 8.4% |
| 45-54 · female | 11.4% |
| 65+ · male | 10.2% |
| 45-54 · unknown | 0.1% |
| 18-24 · unknown | 0.0% |