πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Shelley Moore Capito US Inactive

Capito for West Virginia

ad creative

Support Securing the Border

Ad copy

Senator Capito stands with President Trump to secure the border and build the wall. That is why she worked to get $5B for the wall. Sign the petition to support building the wall and securing the border.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score8.3/100
Spend / Reach / Long. / Eff.0.0 Β· 0.0 Β· 0.0 Β· 33.3
Spend range<USD 99
Impressions0 – 99
CPM (β‰ˆ $/1k impr)USD 1000.0
Est. audience sizeβ€”
Days live1 (2019-12-12 β†’ 2019-12-12)
Created2019-12-12
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateWV β€” Shelley Capito
Surfaced byβ€œsenate:Shelley Capito”

🧠 AI analysis

Issueimmigration
Framingpositive candidate
Message typelist building survey
Emotional appealurgency
Production tierunknown
Who picturednone
Symbolsborder
Call to actionsign petition
Standout elementContent removed notice due to policy non-compliance, obscuring the actual creative
TacticThe ad leverages Trump alignment and a concrete funding claim ($5B for the wall) to drive petition signatures and list-building among pro-border-security West Virginia voters.

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