Senator Wiley Nickel US Inactive
Wiley Nickel for Congress
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Ad copy
Wiley Nickel is running for congress and will continue to lead the fight to protect a woman’s right to choose. Join his campaign today →
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 31.0/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 47.5 · 4.4 · 60.2 |
| Spend range | USD 100–199 |
| Impressions | 5,000 – 5,999 |
| CPM (≈ $/1k impr) | USD 27.18 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 17 (2021-10-20 → 2021-11-06) |
| Created | 2021-10-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | abortion |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Bold teal campaign logo box overlaid on a relaxed outdoor candidate photo with a direct $30 chip-in CTA banner |
| Tactic | The ad pairs a approachable, smiling candidate photo with an urgent reproductive rights message and a specific dollar ask to convert sympathetic viewers into donors. |
Where it ran (delivery by region)
| North Carolina | 99.4% |
| New York | 0.2% |
| Washington, District of Columbia | 0.1% |
| Maryland | 0.1% |
| South Carolina | 0.1% |
| Rhode Island | 0.1% |
| Virginia | 0.1% |
Who saw it (delivery)
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 2.0% |
| 25-34 · unknown | 0.8% |
| 35-44 · unknown | 0.2% |
| 45-54 · male | 3.1% |
| 65+ · male | 1.6% |
| 25-34 · female | 34.8% |
| 35-44 · male | 12.0% |
| 25-34 · male | 15.2% |
| 55-64 · female | 2.1% |
| 35-44 · female | 20.6% |
| 45-54 · female | 4.3% |
| 65+ · female | 3.1% |
