HICKENLOOPER FOR COLORADO
With coronavirus wiping out retirement savings, we need to take action to stop the pharmaceutical companies from jacking up prices on the prescription drugs seniors and families need.
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| Overall score | 49.8/100 |
| Spend / Reach / Long. / Eff. | 47.8 · 83.1 · 6.9 · 61.6 |
| Spend range | USD 4,000–4,499 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 22.66 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 26 (2020-08-05 → 2020-08-31) |
| Created | 2020-08-04 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | CO — John Hickenlooper |
| Surfaced by | “senate:John Hickenlooper” |
| Issue | healthcare |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | candidate, seniors |
| Symbols | healthcare |
| Call to action | learn more |
| Standout element | candidate seated at kitchen table in intimate conversation with seniors holding prescription medication |
| Tactic | The ad uses a relatable kitchen-table setting and the COVID retirement savings hook to build emotional urgency around drug pricing, positioning Hickenlooper as an empathetic advocate against corporate pharmaceutical greed. |
| Colorado | 100.0% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.3% |
| 45-54 · male | 9.3% |
| 55-64 · female | 24.5% |
| 65+ · female | 22.4% |
| 55-64 · male | 16.5% |
| 65+ · male | 15.5% |
| 45-54 · female | 11.1% |
| 65+ · unknown | 0.3% |