📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Lummis for Wyoming US Inactive

LUMMIS FOR WYOMING INC.

ad creative

Join Our Team!

Support Conservative Leadership!

Ad copy

We must fight against the DC Liberals and their failed policies. We need common-sense, conservative leaders in Washington, now more than ever. Sign up now and let me know what you think! Are Liberal policies dangerous?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score40.6/100
Spend / Reach / Long. / Eff.25.8 · 65.4 · 7.4 · 63.7
Spend rangeUSD 500–599
Impressions30,000 – 34,999
CPM (≈ $/1k impr)USD 16.91
Est. audience size
Days live28 (2020-06-04 → 2020-07-02)
Created2020-06-04
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateWY — Cynthia Lummis
Surfaced by“senate:Cynthia Lummis”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actionsign petition
Standout elementTriptych of desaturated, menacing close-up portraits of Schumer, Schiff, and Pelosi framed in red borders
TacticUses fear-and-anger activation combined with a survey hook ('Are Liberal policies dangerous?') to drive list-building sign-ups by demonizing named Democratic opponents.

Where it ran (delivery by region)

Florida8.3%
Texas7.8%
California7.0%
New York5.8%
Ohio4.2%
Pennsylvania4.0%
Illinois3.5%

Who saw it (delivery)

18-24 · unknown 0.0%
35-44 · female 2.9%
55-64 · unknown 0.1%
18-24 · male 0.4%
65+ · unknown 0.2%
55-64 · male 13.3%
65+ · male 15.6%
25-34 · male 1.3%
55-64 · female 18.2%
35-44 · unknown 0.0%
45-54 · male 6.7%
35-44 · male 2.6%
65+ · female 28.1%
45-54 · female 8.5%
25-34 · female 1.5%
45-54 · unknown 0.1%
18-24 · female 0.3%
25-34 · unknown 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA — Jon Ossoff 24d live
Dan Osborn for Senate
NE — Dan Osborn 50d live
James Talarico
TX — James Talarico 24d live
Amy McGrath
KY — Amy Mcgrath 112d live
Josh Weil - Florida Progressive Democrat
FL — Joshua Weil 52d live
Lindsey Graham
SC — Lindsey Graham 41d live
James Talarico
TX — James Talarico 5d live
James Talarico
TX — James Talarico 10d live