Marcus C Williams 4 Rochester US Inactive
Marcus C Williams Campaign
Ad copy
Follow My Page & Vote Marcus C Williams for State Assembly
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 45.1/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 75.1 · 4.7 · 62.3 |
| Spend range | USD 1,500–1,999 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 20.58 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 18 (2024-10-18 → 2024-11-05) |
| Created | 2024-10-18 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | — |
| Candidate | NC — Marcus Williams |
| Surfaced by | “senate:Marcus Williams” |
🧠 AI analysis
| Issue | crime safety |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | candidate holding a yellow-and-black umbrella outdoors with bright blue text overlay cards stacking issue-based pain points |
| Tactic | The ad uses an escalating list of community grievances with emoji punctuation to build emotional resonance and urgency, positioning the candidate as an empathetic problem-solver without naming a specific solution or opponent. |
Where it ran (delivery by region)
| New York | 100.0% |
| Silesian Voivodeship | 0.0% |
Who saw it (delivery)
| 25-34 · female | 12.0% |
| 25-34 · male | 13.6% |
| 25-34 · unknown | 0.2% |
| 35-44 · female | 15.0% |
| 35-44 · male | 13.6% |
| 35-44 · unknown | 0.2% |
| 45-54 · female | 11.2% |
| 45-54 · male | 9.3% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 8.2% |
| 55-64 · male | 6.6% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 5.7% |
| 65+ · male | 4.2% |
| 65+ · unknown | 0.1% |
