📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Chuck Morse for NH US Inactive

Chuck Morse for NH

ad creative

Preserve the American Dream!

Join my campaign today to join the fight to preserve the American Dream.

Ad copy

Our New Hampshire way of life has allowed me to live the American Dream. However, with rising prices, shortages, and record crime under Maggie Hassan's watch, that dream is at risk. Join my campaign to fight back against the Left’s agenda and preserve the American Dream!

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score23.5/100
Spend / Reach / Long. / Eff.0.0 · 34.4 · 0.8 · 58.7
Spend range<USD 99
Impressions1,000 – 1,999
CPM (≈ $/1k impr)USD 33.01
Est. audience size10,001 – 50,000
Days live4 (2022-06-03 → 2022-06-07)
Created2022-06-03
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateNH — Chuck Morse
Surfaced by“senate:Chuck Morse”

🧠 AI analysis

Issueeconomy taxes
Framingcontrast comparison
Message typepersuasion
Emotional appealfear
Production tiersemi pro
Who picturedcandidate, diverse crowd
Symbolsnone
Call to actionlearn more
Standout elementCandidate shown in warm social handshake setting contrasted with urgent anti-Hassan attack copy
TacticThe ad uses a classic contrast tactic — pairing an aspirational 'American Dream' identity appeal with economic anxiety and crime fear attributed directly to the incumbent opponent, driving urgency to join the campaign.

Where it ran (delivery by region)

New Hampshire100.0%

Who saw it (delivery)

18-24 · unknown 0.1%
45-54 · unknown 0.1%
35-44 · male 8.9%
55-64 · male 8.6%
65+ · male 4.5%
18-24 · male 2.1%
45-54 · male 10.1%
45-54 · female 11.8%
35-44 · female 11.6%
55-64 · female 14.1%
65+ · female 13.6%
25-34 · female 5.2%
25-34 · male 6.8%
18-24 · female 2.0%
55-64 · unknown 0.2%
65+ · unknown 0.2%

Similar ads (same issue, matching framing or emotional appeal)

Representative Kevin Hern
OK — Kevin Hern 180d live
Graham Platner
ME — Graham Platner 34d live
Graham Platner
ME — Graham Platner 36d live
Graham Platner
ME — Graham Platner 32d live
Dan Osborn
NE — Dan Osborn 75d live
Graham Platner
ME — Graham Platner 44d live
Graham Platner
ME — Graham Platner 11d live
Peggy Flanagan
MN — Peggy Flanagan 52d live