Kentucky Office of the Attorney General
Report suspected scams
Every day, scammers prey on innocent Kentuckians – especially seniors. Report suspected fraud at ag.ky.gov/scams.
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| Overall score | 41.7/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 70.7 · 2.5 · 67.7 |
| Spend range | USD 500–599 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 9.99 |
| Est. audience size | — |
| Days live | 10 (2022-06-21 → 2022-07-01) |
| Created | 2022-06-20 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Daniel Cameron |
| Surfaced by | “senate:Daniel Cameron” |
| Issue | crime safety |
| Framing | issue advocacy |
| Message type | awareness |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | seniors |
| Symbols | none |
| Call to action | learn more |
| Standout element | Facebook content removal notice obscuring the original ad |
| Tactic | The ad uses a public-safety awareness tactic linking the AG's office to consumer protection, but irony undercuts it — the content was removed for a disclaimer violation, making the ad itself a cautionary example. |
| Kentucky | 100.0% |
| 13-17 · unknown | 0.0% |
| 25-34 · female | 39.0% |
| 55-64 · unknown | 0.1% |
| 13-17 · female | 0.1% |
| 55-64 · male | 2.6% |
| 45-54 · female | 4.4% |
| 35-44 · female | 9.1% |
| 25-34 · male | 15.7% |
| 45-54 · male | 2.1% |
| 35-44 · unknown | 0.1% |
| 65+ · female | 11.3% |
| 55-64 · female | 4.7% |
| 65+ · male | 6.6% |
| 35-44 · male | 3.7% |
| 25-34 · unknown | 0.2% |
| 13-17 · male | 0.1% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.1% |