πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Kevin Hern US Inactive

Hern For Congress

ad creative

Sign the Petition

Add your name if you support term limits in Congress!

Ad copy

Our Founding Fathers never intended our nation's leaders to become career politicians. It has caused a disconnect from the American people and our Congressmen and women. Enough is enough. Sign my petition if you support term limits in Congress!

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score45.1/100
Spend / Reach / Long. / Eff.31.7 Β· 75.1 Β· 6.9 Β· 66.8
Spend rangeUSD 900–999
Impressions80,000 – 89,999
CPM (β‰ˆ $/1k impr)USD 11.17
Est. audience sizeβ€”
Days live26 (2020-03-05 β†’ 2020-03-31)
Created2020-03-05
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateOK β€” Kevin Hern
Surfaced byβ€œsenate:Kevin Hern”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actionsign petition
Standout elementDark, desaturated close-up triptych of Pelosi, Schumer, and Sanders looming ominously behind bold white-and-red term limits text
TacticClassic contrast tactic using unflattering images of recognizable Democratic opponents as visual villains to drive petition sign-ups and list building around a populist reform message.

Where it ran (delivery by region)

Oklahoma99.9%
Kansas0.1%

Who saw it (delivery)

25-34 Β· unknown 0.0%
45-54 Β· unknown 0.1%
45-54 Β· female 10.9%
65+ Β· female 18.1%
55-64 Β· female 15.9%
55-64 Β· male 14.1%
35-44 Β· male 7.5%
25-34 Β· male 2.5%
45-54 Β· male 11.6%
65+ Β· male 11.3%
25-34 Β· female 1.8%
35-44 Β· female 5.7%
55-64 Β· unknown 0.2%
35-44 Β· unknown 0.1%
65+ Β· unknown 0.2%

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