Osborn for Senate
A broken Washington is failing us. But this year, Nebraska has a different choice. Let's take on the corrupt parties and the special interests. Let's send a working mechanic to the US Senate.
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| Overall score | 49.3/100 |
| Spend / Reach / Long. / Eff. | 46.5 · 85.0 · 1.7 · 63.9 |
| Spend range | USD 3,500–3,999 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 16.66 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 7 (2024-09-18 → 2024-09-25) |
| Created | 2024-09-18 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NE — Dan Osborn |
| Surfaced by | “senate:Dan Osborn” |
| Issue | jobs labor |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate, workers labor |
| Symbols | factory industry |
| Call to action | none |
| Standout element | bold red-on-dark all-caps text declaring candidate 'actually works for a living' while he appears in work gear |
| Tactic | The ad uses blue-collar identity politics as its core persuasion tactic, positioning Osborn's mechanic credentials as a direct contrast to corrupt Washington elites and party insiders, appealing to populist anti-establishment sentiment. |
| Nebraska | 100.0% |
| 18-24 · unknown | 0.0% |
| 25-34 · female | 6.9% |
| 18-24 · female | 0.8% |
| 35-44 · unknown | 0.2% |
| 45-54 · male | 10.1% |
| 18-24 · male | 1.3% |
| 65+ · male | 6.4% |
| 65+ · female | 10.9% |
| 35-44 · male | 13.5% |
| 25-34 · unknown | 0.1% |
| 55-64 · female | 9.3% |
| 45-54 · female | 10.5% |
| 35-44 · female | 13.3% |
| 55-64 · male | 8.0% |
| 25-34 · male | 8.4% |
| 65+ · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |