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Chuck Morse for NH US Inactive

Chuck Morse for NH

ad creative

Ad copy

Pro-Amnesty Kelly Ayotte is too liberal for New Hampshire. Whether it be her anti-second amendment stance or amnesty based views on illegal immigrants, Ayotte can’t be trusted.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score42.0/100
Spend / Reach / Long. / Eff.34.7 · 69.3 · 3.6 · 60.4
Spend rangeUSD 1,000–1,499
Impressions45,000 – 49,999
CPM (≈ $/1k impr)USD 26.31
Est. audience size50,001 – 100,000
Days live14 (2024-08-13 → 2024-08-27)
Created2024-08-13
Creative variants1 body · 0 headline
Platformsfacebook, instagram
Languagesen
CandidateNH — Chuck Morse
Surfaced by“senate:Chuck Morse”

🧠 AI analysis

Issueimmigration
Framingattack opponent
Message typepersuasion
Emotional appealfear
Production tiersemi pro
Who picturedopponent
Symbolsguns 2a, border
Call to actionlearn more
Standout elementDark blue-tinted desaturated photo of Ayotte with bold yellow highlight bar branding her 'PRO-AMNESTY. ANTI-2A.'
TacticClassic primary attack ad using dark visual treatment and damning label text to disqualify an opponent as untrustworthy on core conservative issues before a Republican primary.

Where it ran (delivery by region)

New Hampshire100.0%
Unknown0.0%

Who saw it (delivery)

55-64 · unknown 0.2%
55-64 · female 9.8%
45-54 · unknown 0.1%
35-44 · male 5.9%
65+ · female 17.0%
45-54 · female 4.1%
65+ · male 25.5%
25-34 · male 2.2%
55-64 · male 20.5%
18-24 · unknown 0.0%
35-44 · female 2.0%
45-54 · male 11.0%
65+ · unknown 0.3%
35-44 · unknown 0.1%
18-24 · male 0.4%
25-34 · female 0.7%
18-24 · female 0.2%
25-34 · unknown 0.0%

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