Chuck Morse for NH
Pro-Amnesty Kelly Ayotte is too liberal for New Hampshire. Whether it be her anti-second amendment stance or amnesty based views on illegal immigrants, Ayotte can’t be trusted.
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| Overall score | 42.0/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 69.3 · 3.6 · 60.4 |
| Spend range | USD 1,000–1,499 |
| Impressions | 45,000 – 49,999 |
| CPM (≈ $/1k impr) | USD 26.31 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 14 (2024-08-13 → 2024-08-27) |
| Created | 2024-08-13 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Chuck Morse |
| Surfaced by | “senate:Chuck Morse” |
| Issue | immigration |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | guns 2a, border |
| Call to action | learn more |
| Standout element | Dark blue-tinted desaturated photo of Ayotte with bold yellow highlight bar branding her 'PRO-AMNESTY. ANTI-2A.' |
| Tactic | Classic primary attack ad using dark visual treatment and damning label text to disqualify an opponent as untrustworthy on core conservative issues before a Republican primary. |
| New Hampshire | 100.0% |
| Unknown | 0.0% |
| 55-64 · unknown | 0.2% |
| 55-64 · female | 9.8% |
| 45-54 · unknown | 0.1% |
| 35-44 · male | 5.9% |
| 65+ · female | 17.0% |
| 45-54 · female | 4.1% |
| 65+ · male | 25.5% |
| 25-34 · male | 2.2% |
| 55-64 · male | 20.5% |
| 18-24 · unknown | 0.0% |
| 35-44 · female | 2.0% |
| 45-54 · male | 11.0% |
| 65+ · unknown | 0.3% |
| 35-44 · unknown | 0.1% |
| 18-24 · male | 0.4% |
| 25-34 · female | 0.7% |
| 18-24 · female | 0.2% |
| 25-34 · unknown | 0.0% |