PEOPLE FOR BEN
Sign the petition to SAVE the Grand Canyon!
I’m appalled. The Grand Canyon is in serious danger under President Trump’s despicable new budget. I need 10,000 signatures on my emergency petition to STOP Trump from gutting millions from our beautiful national parks. ⬇️
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 56.8/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 81.7 · 40.2 · 67.1 |
| Spend range | USD 1,500–1,999 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 10.77 |
| Est. audience size | — |
| Days live | 147 (2020-03-06 → 2020-07-31) |
| Created | 2020-03-06 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NM — Ben Ray Luján |
| Surfaced by | “senate:NM — Ben Ray Luján” |
| Issue | energy environment |
| Framing | issue advocacy |
| Message type | list building survey |
| Emotional appeal | urgency |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Facebook content-removed placeholder replacing the actual ad creative |
| Tactic | The ad copy uses urgency and outrage framing ('appalled,' 'despicable') around a petition signature goal to drive list-building, but the actual image was removed by Facebook for disclaimer non-compliance, leaving only a login gate. |
| California | 13.9% |
| New York | 9.4% |
| Texas | 5.9% |
| Florida | 4.7% |
| Washington | 4.4% |
| Pennsylvania | 3.9% |
| Massachusetts | 3.8% |
| 18-24 · female | 47.4% |
| 25-34 · female | 32.7% |
| 35-44 · female | 7.0% |
| 55-64 · female | 4.0% |
| 65+ · female | 5.0% |
| 45-54 · female | 3.9% |