Dan Osborn for Senate US Inactive
Osborn for Senate
If you want to fix Washington, send in a mechanic
Ad copy
🚨 Our new ad is now live🚨 “When something was broken in the factory, and no one else could fix it, Dan Osborn is who we called.” If you want to fix Washington, send in a mechanic.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 53.4/100 |
| Spend / Reach / Long. / Eff. | 55.2 · 91.4 · 4.4 · 62.5 |
| Spend range | USD 8,000–8,999 |
| Impressions | 400,000 – 449,999 |
| CPM (≈ $/1k impr) | USD 20.0 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 17 (2024-10-01 → 2024-10-18) |
| Created | 2024-10-01 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NE — Dan Osborn |
| Surfaced by | “senate:Dan Osborn” |
🧠 AI analysis
| Issue | jobs labor |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | professional |
| Who pictured | candidate, workers labor |
| Symbols | us flag |
| Call to action | none |
| Standout element | Candidate shown wearing a patriotic-themed welding mask, reinforcing the blue-collar mechanic identity |
| Tactic | The ad uses an everyman-outsider framing — positioning Osborn's literal mechanic background as the credibility needed to 'fix' a broken Washington, leveraging peer testimony and a memorable tagline to build blue-collar authenticity. |
Where it ran (delivery by region)
| Nebraska | 100.0% |
| Unknown | 0.0% |
Who saw it (delivery)
| 18-24 · female | 1.1% |
| 45-54 · male | 10.9% |
| 65+ · male | 6.3% |
| 65+ · female | 9.0% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 8.1% |
| 55-64 · female | 8.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 8.2% |
| 18-24 · male | 3.1% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 15.1% |
| 35-44 · female | 10.4% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 12.7% |
| 25-34 · female | 6.0% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.1% |
