Chuck Morse for NH
We can’t TRUST Kelly Ayotte. She VOTED with President Obama to give amnesty to 11 million illegals AND turned her back on both Donald Trump and us. The stakes are too high to trust Kelly Ayotte.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 50.6/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 85.0 · 5.8 · 61.0 |
| Spend range | USD 5,000–5,999 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 24.44 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 22 (2024-07-18 → 2024-08-09) |
| Created | 2024-07-18 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Chuck Morse |
| Surfaced by | “senate:Chuck Morse” |
| Issue | immigration |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | us flag, border |
| Call to action | learn more |
| Standout element | Barbed wire overlaid on a darkened American flag creating a menacing border imagery backdrop |
| Tactic | The ad uses a damaging nickname ('Amnesty Ayotte') and Trump loyalty framing to disqualify the opponent among Republican primary voters through fear and betrayal emotions. |
| New Hampshire | 100.0% |
| Unknown | 0.0% |
| 25-34 · unknown | 0.0% |
| 55-64 · female | 13.0% |
| 18-24 · female | 0.2% |
| 35-44 · male | 6.2% |
| 45-54 · female | 6.1% |
| 45-54 · male | 9.6% |
| 65+ · female | 19.2% |
| 55-64 · male | 17.3% |
| 35-44 · female | 3.4% |
| 18-24 · unknown | 0.0% |
| 65+ · male | 19.5% |
| 65+ · unknown | 0.3% |
| 25-34 · male | 2.9% |
| 25-34 · female | 1.3% |
| 18-24 · male | 0.7% |
| 55-64 · unknown | 0.2% |
| 35-44 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |