📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Amy McGrath US Inactive

AMY MCGRATH FOR SENATE, INC.

ad creative

Mitch, We’re Watching You

If he won’t fulfill his duty, we’ll elect leaders who will.

Ad copy

Mitch McConnell owes the American people a fair impeachment trial—but so far, he’s threatening to not even let key witnesses testify. If that doesn’t sit right with you, join the team that’s going to keep Mitch on watch and hold him accountable.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score57.3/100
Spend / Reach / Long. / Eff.63.0 · 99.5 · 3.6 · 63.1
Spend rangeUSD 15,000–19,999
Impressions900,000 – 999,999
CPM (≈ $/1k impr)USD 18.42
Est. audience size
Days live14 (2020-01-17 → 2020-01-31)
Created2020-01-17
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateKY — Amy Mcgrath
Surfaced by“senate:Amy Mcgrath”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typepersuasion
Emotional appealanger
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionnone
Standout elementContent removed notice exposing platform policy enforcement on a political ad
TacticThe ad leverages populist accountability framing — 'Mitch, We're Watching You' — to mobilize anti-McConnell sentiment by tying him to obstruction of impeachment trial fairness.

Where it ran (delivery by region)

California7.7%
Florida6.4%
Texas6.2%
New York6.2%
Pennsylvania5.0%
Ohio4.9%
Michigan4.1%

Who saw it (delivery)

65+ · male 10.7%
65+ · unknown 0.2%
35-44 · unknown 0.0%
25-34 · unknown 0.0%
55-64 · unknown 0.2%
45-54 · unknown 0.1%
18-24 · male 0.6%
25-34 · male 1.4%
35-44 · female 3.2%
25-34 · female 1.6%
35-44 · male 2.7%
18-24 · female 0.7%
45-54 · male 6.3%
55-64 · female 22.9%
45-54 · female 9.6%
55-64 · male 10.9%
65+ · female 28.9%
18-24 · unknown 0.0%

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