AMY MCGRATH FOR SENATE, INC.
If he won’t fulfill his duty, we’ll elect leaders who will.
Mitch McConnell owes the American people a fair impeachment trial—but so far, he’s threatening to not even let key witnesses testify. If that doesn’t sit right with you, join the team that’s going to keep Mitch on watch and hold him accountable.
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| Overall score | 57.3/100 |
| Spend / Reach / Long. / Eff. | 63.0 · 99.5 · 3.6 · 63.1 |
| Spend range | USD 15,000–19,999 |
| Impressions | 900,000 – 999,999 |
| CPM (≈ $/1k impr) | USD 18.42 |
| Est. audience size | — |
| Days live | 14 (2020-01-17 → 2020-01-31) |
| Created | 2020-01-17 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Content removed notice exposing platform policy enforcement on a political ad |
| Tactic | The ad leverages populist accountability framing — 'Mitch, We're Watching You' — to mobilize anti-McConnell sentiment by tying him to obstruction of impeachment trial fairness. |
| California | 7.7% |
| Florida | 6.4% |
| Texas | 6.2% |
| New York | 6.2% |
| Pennsylvania | 5.0% |
| Ohio | 4.9% |
| Michigan | 4.1% |
| 65+ · male | 10.7% |
| 65+ · unknown | 0.2% |
| 35-44 · unknown | 0.0% |
| 25-34 · unknown | 0.0% |
| 55-64 · unknown | 0.2% |
| 45-54 · unknown | 0.1% |
| 18-24 · male | 0.6% |
| 25-34 · male | 1.4% |
| 35-44 · female | 3.2% |
| 25-34 · female | 1.6% |
| 35-44 · male | 2.7% |
| 18-24 · female | 0.7% |
| 45-54 · male | 6.3% |
| 55-64 · female | 22.9% |
| 45-54 · female | 9.6% |
| 55-64 · male | 10.9% |
| 65+ · female | 28.9% |
| 18-24 · unknown | 0.0% |