Chuck Morse for NH US Inactive
Chuck Morse for NH
We can’t trust Amnesty Ayotte
Ad copy
Because of Joe Biden’s policies and Kelly Ayotte's betrayal, every state is grappling with an illegal immigration crisis. As Governor, I won’t just talk—I’ll get the job done by taking decisive action to solve the problems facing Granite State families. I will secure our northern border, protect our communities, and combat the drug crisis head-on with honesty and determination. #nhgov #nhpolitics
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 44.9/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 75.1 · 3.9 · 62.3 |
| Spend range | USD 1,500–1,999 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 20.58 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 15 (2024-06-13 → 2024-06-28) |
| Created | 2024-06-13 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Chuck Morse |
| Surfaced by | “senate:Chuck Morse” |
🧠 AI analysis
| Issue | immigration |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | border |
| Call to action | learn more |
| Standout element | Attack URL 'www.amnestyayotte.com' branding opponent with a damaging nickname |
| Tactic | The ad uses a contrast attack strategy — blaming both Biden and opponent Ayotte for the immigration crisis while positioning Morse as the decisive action-taker, with the 'Amnesty Ayotte' label as a sticky negative brand against his primary rival. |
Where it ran (delivery by region)
| New Hampshire | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.2% |
| 45-54 · male | 7.3% |
| 35-44 · female | 2.9% |
| 65+ · female | 24.7% |
| 35-44 · male | 4.3% |
| 55-64 · male | 15.2% |
| 65+ · male | 23.2% |
| 55-64 · female | 12.3% |
| 45-54 · female | 5.9% |
| 18-24 · male | 0.3% |
| 25-34 · female | 0.9% |
| 55-64 · unknown | 0.4% |
| 25-34 · male | 2.1% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.3% |
| 35-44 · unknown | 0.0% |
