House of Representatives for the 1st District of Oklahoma
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| Overall score | 42.7/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 68.1 · 8.3 · 59.6 |
| Spend range | USD 1,000–1,499 |
| Impressions | 40,000 – 44,999 |
| CPM (≈ $/1k impr) | USD 29.4 |
| Est. audience size | — |
| Days live | 31 (2020-01-29 → 2020-02-29) |
| Created | 2020-01-29 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OK — Kevin Hern |
| Surfaced by | “senate:Kevin Hern” |
| Issue | abortion |
| Framing | positive candidate |
| Message type | list building survey |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | family |
| Call to action | learn more |
| Standout element | close-up of a blue-eyed baby peeking out from under a white blanket, evoking innocent life |
| Tactic | The soft, emotionally resonant baby photo paired with 'Protecting Life' leverages empathy and warmth to build an email list among pro-life supporters while reinforcing Hern's anti-abortion legislative credentials. |
| Oklahoma | 100.0% |
| Kansas | 0.0% |
| 18-24 · unknown | 0.0% |
| 18-24 · female | 0.8% |
| 25-34 · unknown | 0.0% |
| 65+ · unknown | 0.3% |
| 45-54 · unknown | 0.2% |
| 35-44 · unknown | 0.0% |
| 25-34 · female | 2.3% |
| 25-34 · male | 1.8% |
| 18-24 · male | 0.7% |
| 55-64 · female | 17.5% |
| 45-54 · female | 9.1% |
| 45-54 · male | 7.2% |
| 35-44 · male | 3.5% |
| 35-44 · female | 4.2% |
| 65+ · male | 13.0% |
| 65+ · female | 27.6% |
| 55-64 · male | 11.4% |
| 55-64 · unknown | 0.3% |