📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

Tell Garland to resign or be impeached

Sign your name.

Ad copy

Tom Cotton here. For months now, I’ve said Merrick Garland should resign in disgrace or be impeached. Do you agree? SIGN my petition and demand accountability —>

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score47.2/100
Spend / Reach / Long. / Eff.34.7 · 81.7 · 3.0 · 69.6
Spend rangeUSD 1,000–1,499
Impressions150,000 – 174,999
CPM (≈ $/1k impr)USD 7.69
Est. audience size
Days live12 (2022-08-18 → 2022-08-30)
Created2022-08-17
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAR — Tom Cotton
Surfaced by“senate:Tom Cotton”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actionsign petition
Standout elementBold red ALERT stamp overlaid on a darkened, unflattering close-up photo of Merrick Garland
TacticClassic list-building attack ad using an alarming visual treatment of the opponent and a petition CTA to collect supporter data while stoking outrage.

Where it ran (delivery by region)

Texas8.4%
Florida8.2%
California5.9%
Pennsylvania4.6%
Ohio4.3%
New York3.9%
Michigan3.9%

Who saw it (delivery)

13-17 · male 0.0%
18-24 · male 0.3%
35-44 · unknown 0.0%
13-17 · female 0.0%
25-34 · unknown 0.0%
55-64 · unknown 0.2%
35-44 · female 0.5%
65+ · unknown 0.3%
25-34 · male 0.9%
45-54 · female 2.1%
45-54 · unknown 0.0%
35-44 · male 1.6%
55-64 · male 20.0%
55-64 · female 9.0%
65+ · female 23.6%
65+ · male 34.5%
45-54 · male 6.5%
25-34 · female 0.4%
18-24 · female 0.1%
18-24 · unknown 0.0%

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