COTTON FOR SENATE, INC.
Sign your name.
Tom Cotton here. For months now, I’ve said Merrick Garland should resign in disgrace or be impeached. Do you agree? SIGN my petition and demand accountability —>
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 47.2/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 81.7 · 3.0 · 69.6 |
| Spend range | USD 1,000–1,499 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 7.69 |
| Est. audience size | — |
| Days live | 12 (2022-08-18 → 2022-08-30) |
| Created | 2022-08-17 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AR — Tom Cotton |
| Surfaced by | “senate:Tom Cotton” |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Bold red ALERT stamp overlaid on a darkened, unflattering close-up photo of Merrick Garland |
| Tactic | Classic list-building attack ad using an alarming visual treatment of the opponent and a petition CTA to collect supporter data while stoking outrage. |
| Texas | 8.4% |
| Florida | 8.2% |
| California | 5.9% |
| Pennsylvania | 4.6% |
| Ohio | 4.3% |
| New York | 3.9% |
| Michigan | 3.9% |
| 13-17 · male | 0.0% |
| 18-24 · male | 0.3% |
| 35-44 · unknown | 0.0% |
| 13-17 · female | 0.0% |
| 25-34 · unknown | 0.0% |
| 55-64 · unknown | 0.2% |
| 35-44 · female | 0.5% |
| 65+ · unknown | 0.3% |
| 25-34 · male | 0.9% |
| 45-54 · female | 2.1% |
| 45-54 · unknown | 0.0% |
| 35-44 · male | 1.6% |
| 55-64 · male | 20.0% |
| 55-64 · female | 9.0% |
| 65+ · female | 23.6% |
| 65+ · male | 34.5% |
| 45-54 · male | 6.5% |
| 25-34 · female | 0.4% |
| 18-24 · female | 0.1% |
| 18-24 · unknown | 0.0% |