AMY MCGRATH FOR SENATE, INC.
Join Team McGrath
Mitch McConnell turned Washington into something we all despise: a place where he has power, but we don’t. We can fix it—but only if we defeat him first. Join the team.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 64.8/100 |
| Spend / Reach / Long. / Eff. | 71.2 · 100.0 · 30.3 · 57.8 |
| Spend range | USD 35,000–39,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 37.5 |
| Est. audience size | — |
| Days live | 111 (2019-12-04 → 2020-03-24) |
| Created | 2019-12-04 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content-removed notice revealing the ad was taken down for policy violations, adding intrigue |
| Tactic | The ad leverages populist anti-establishment anger against McConnell's power, framing the race as a fight to reclaim citizen agency from an entrenched Washington insider. |
| California | 7.8% |
| Florida | 7.0% |
| New York | 6.8% |
| Texas | 6.7% |
| Pennsylvania | 5.1% |
| Ohio | 4.7% |
| Michigan | 4.1% |
| 45-54 · unknown | 0.1% |
| 65+ · female | 20.4% |
| 25-34 · male | 3.5% |
| 45-54 · female | 8.9% |
| 25-34 · female | 2.7% |
| 55-64 · female | 16.9% |
| 55-64 · male | 13.1% |
| 35-44 · female | 4.1% |
| 45-54 · male | 9.2% |
| 25-34 · unknown | 0.1% |
| 35-44 · male | 5.3% |
| 18-24 · female | 1.6% |
| 18-24 · male | 1.5% |
| 35-44 · unknown | 0.1% |
| 65+ · unknown | 0.2% |
| 55-64 · unknown | 0.1% |
| 18-24 · unknown | 0.0% |
| 65+ · male | 12.2% |