πŸ“Œ The Swipe File

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Cindy Hyde-Smith US Inactive

Cindy Hyde Smith for US Senate

ad creative

Respond Now >>

Respond Now >>

Ad copy

WE WANT TO HEAR FROM YOU! Sign the petition NOW if you agree kids should not be taught that America is a racist country.
WE WANT TO HEAR FROM YOU! Sign the petition NOW if you agree kids should not be taught that America is a racist country.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score26.1/100
Spend / Reach / Long. / Eff.0.0 Β· 24.3 Β· 28.9 Β· 51.2
Spend range<USD 99
Impressions100 – 999
CPM (β‰ˆ $/1k impr)USD 90.08
Est. audience size500,001 – 1,000,000
Days live106 (2022-07-19 β†’ 2022-11-02)
Created2022-07-19
Creative variants2 body Β· 2 headline
Platformsfacebook
Languagesen
CandidateMS β€” Cindy Hyde-Smith
Surfaced byβ€œsenate:Cindy Hyde-Smith”

🧠 AI analysis

Issueeducation
Framingissue advocacy
Message typelist building survey
Emotional appealfear
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionsign petition
Standout elementDesaturated empty classroom with bold red 'CRITICAL RACE THEORY?' text overlay creating a menacing tone
TacticUses a fear-driven list-building tactic by framing CRT as a threat to children, leveraging a dark classroom visual and urgent petition CTA to capture voter contact info from alarmed parents.

Where it ran (delivery by region)

New York8.8%
California7.8%
Florida6.9%
Tennessee5.9%
Texas5.9%
Kentucky4.9%
Pennsylvania4.9%

Who saw it (delivery)

45-54 Β· male 4.0%
35-44 Β· male 3.0%
35-44 Β· female 3.0%
25-34 Β· male 1.0%
55-64 Β· male 10.0%
65+ Β· female 31.0%
55-64 Β· female 6.0%
65+ Β· male 42.0%

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