Cindy Hyde Smith for US Senate
WE WANT TO HEAR FROM YOU! Sign the petition NOW if you agree kids should not be taught that America is a racist country.
WE WANT TO HEAR FROM YOU! Sign the petition NOW if you agree kids should not be taught that America is a racist country.
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| Overall score | 26.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 24.3 Β· 28.9 Β· 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 β 999 |
| CPM (β $/1k impr) | USD 90.08 |
| Est. audience size | 500,001 β 1,000,000 |
| Days live | 106 (2022-07-19 β 2022-11-02) |
| Created | 2022-07-19 |
| Creative variants | 2 body Β· 2 headline |
| Platforms | |
| Languages | en |
| Candidate | MS β Cindy Hyde-Smith |
| Surfaced by | βsenate:Cindy Hyde-Smithβ |
| Issue | education |
| Framing | issue advocacy |
| Message type | list building survey |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Desaturated empty classroom with bold red 'CRITICAL RACE THEORY?' text overlay creating a menacing tone |
| Tactic | Uses a fear-driven list-building tactic by framing CRT as a threat to children, leveraging a dark classroom visual and urgent petition CTA to capture voter contact info from alarmed parents. |
| New York | 8.8% |
| California | 7.8% |
| Florida | 6.9% |
| Tennessee | 5.9% |
| Texas | 5.9% |
| Kentucky | 4.9% |
| Pennsylvania | 4.9% |
| 45-54 Β· male | 4.0% |
| 35-44 Β· male | 3.0% |
| 35-44 Β· female | 3.0% |
| 25-34 Β· male | 1.0% |
| 55-64 Β· male | 10.0% |
| 65+ Β· female | 31.0% |
| 55-64 Β· female | 6.0% |
| 65+ Β· male | 42.0% |