Jeff Merkley US Inactive
JEFF MERKLEY FOR OREGON
Jeff Merkley
Ad copy
I'm fighting to keep Trumpcare from dismantling Medicaid - click like to stay posted!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 63.7/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 80.0 · 70.5 · 65.9 |
| Spend range | USD 1,500–1,999 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 12.72 |
| Est. audience size | — |
| Days live | 257 (2019-11-25 → 2020-08-08) |
| Created | 2019-11-25 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | OR — Jeff Merkley |
| Surfaced by | “senate:Jeff Merkley” |
🧠 AI analysis
| Issue | healthcare |
| Framing | issue advocacy |
| Message type | list building survey |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | medical, seniors |
| Symbols | healthcare |
| Call to action | none |
| Standout element | Nurse gently guiding elderly patient with walker down hospital corridor, viewed from behind — evoking vulnerability and care |
| Tactic | The ad uses a Facebook 'like to stay posted' engagement mechanic paired with an emotional stock image of elder care to build a follower list around Medicaid defense, framing the issue as a personal fight against 'Trumpcare.' |
Where it ran (delivery by region)
| California | 8.1% |
| Ohio | 5.8% |
| Florida | 5.2% |
| Texas | 5.0% |
| Michigan | 4.6% |
| New York | 4.4% |
| Pennsylvania | 4.1% |
Who saw it (delivery)
| 45-54 · unknown | 0.0% |
| 45-54 · female | 4.6% |
| 18-24 · male | 0.7% |
| 55-64 · unknown | 0.1% |
| 35-44 · female | 1.6% |
| 18-24 · female | 1.2% |
| 45-54 · male | 2.7% |
| 25-34 · male | 1.4% |
| 25-34 · female | 2.6% |
| 18-24 · unknown | 0.0% |
| 65+ · male | 13.8% |
| 55-64 · male | 7.9% |
| 65+ · unknown | 0.3% |
| 35-44 · male | 1.2% |
| 55-64 · female | 17.1% |
| 65+ · female | 44.7% |
| 35-44 · unknown | 0.0% |
| 25-34 · unknown | 0.0% |
